1. Sidesaddle
Austin, TX

2. Target Market
-Upper/Middle
class women
-Ages 18-35

3. Sidesaddle Logo

4. Merchandise
Merchandise
• Women’s clothing
with an English,
equestrian feel
• Tartan plaids,
patterns, knits, checks,
and military inspired
pieces

5. Sidesaddle Atmospherics

6. Conversational Sign
Our
Fall
Fashions
are Best
in

7. Fixtures Plan-o-Gram

8. Lighting Plan-o-Gram
LightingPlan-o-Gram
Plan-o-Gram
Lighting

9. Wall Elevation
Wall Elevation
1. 2. 11.
10.
3. BOOT
99 16
14
5. 7
S 9. 12.
15
4. 6. 8. 13
17. 18
18 24
24 27
27 32
32 34
34
19
19 30
30 37
37
21
21 20
20 28
28 35
35
25
25 33
33
22
22 23
23 29
29 31
31 36
36 38
38

10. Window Photos

11. Trend Board

12. Mannequins
• Four Mannequins
• Dark, creamy, antique
colors
• Dark brass and black
buttons