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Campaign Attribution & Funnel Metrics: The New Normal?

Demand Gen Report - Stuck in the Middle - Strategies for Turbocharging Your Funnel

How-to Guide: Building a Solid Case for Attribution to the CMO

How MongoDB Achieved a 360-Degree View of Sales & Marketing Alignment

The Lexmark User Story @ Circulate 2016 with Full Circle Insights

Jobvite - "Leveraging Your Salesforce Data to Drive Revenue and Align Marketing and Sales"

Inspirato - Why Sales & Marketing Alignment Isn't Just a Luxury

Grovo - "Data-Based Dollars: How Grovo Spends Smarter with Attribution Models"

LookBookHQ "From Lean to Machine: Building Scale at a Start-Up in Record Time"

SiriusDecisions Advanced Waterfall Use Cases - Circulate 2016

From Vision to Results: How to Convert a Great Strategy into Focused Execution and Success, Matt Heinz – President Heinz Marketing

9 Measurement Tips to Improve Your Relationship With Your CMO, Jon Russo – Founder, B2B Fusion Group

Aligning Sales and Marketing, Joe Gelata – Director of Demand Generation & Amar Chahal - Growth Hacker, Vidyard

Campaign Attribution Revealed, Jay Jennison – Full Circle Insights