Personal Information
Occupation
Author and Adjunct Lecturer
Industry
Education
Website
www.segmentationstudyguide.com
About
Geoff Fripp is an experienced marketing lecturer, practitioner, author and entrepreneur. He has been an adjunct lecturer at the University of Sydney since 2002, teaching in a variety of undergraduate and postgraduate subjects.
Geoff has had a long career in various senior and specialist marketing positions. In recent years, he has been involved with textbooks in Australia, developing case studies and working as a co-author.
His website, the Segmentation Study Guide is designed assist university-level marketing students better understand and work with the topics of market segmentation, targeting and positioning.
Tags
marketing
metrics
market share
formula
how to
clv
customer lifetime value
calculate
introduction
create a percetual map
mapping
positioning
perceptual map
positioning map
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