With the release of the 4th edition of my book "The New Rules of Marketing & PR", I'm reflecting on how far we've come as marketers and entrepreneurs. We are lucky to be living in the middle of a communications revolution! It is now so much easier to reach buyers than in the old days.
Imagine, just a few short years ago as I was writing the first edition of "New Rules" in 2005 and 2006, Facebook was only for students and MySpace had four times as many users as Facebook. Now MySpace has only 32 million users to Facebook's 1.1 billion. Twitter didn't even exist as I was writing the first edition, nor did most social networks we use today including Instagram, Google Plus, Foursquare, and, yes, even SlideShare.
How amazing that in just a few years, inbound marketing and social networking has become mainstream! I created this presentation to illustrate how far we've come together in just six short years.
Thank you for your support. "The New Rules of Marketing & PR" has sold 300,000 copies in English over four editions and is translated into 25 languages from Bulgarian to Vietnamese.