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Etude Métiers et Compétences du marketing et de la communication dans un contexte de transition digitale - IAB France

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Au-delà de sa technicité, de sa temporalité très courte, et de la précision qui le caractérise, le marketing digital s'oriente aujourd'hui vers une plus grande vision stratégique, plus de collaboration et la diffusion d'un savoir-être digital, si l'on en croit les auteurs de l'étude. Qu'est-ce qui caractérise le marketing digital aujourd'hui? 

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