As a designer, your online portfolio is the heart of each and every one of your applications. Here are 4 essentials your online design portfolio should include...
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As a designer, your online portfolio is the heart of each and
every one of your applications. Whether your client finds it
himself or you send it to them, it’s the best place for them to
see what kind of a designer you are. This is where your work
speaks for yourself. But you don’t want to overburden your
clients with too much stuff.
So what exactly do you include in your portfolio, the
centerpiece of your marketing efforts? Whether you’re a
professional with over ten years of experience or a beginner,
these tips apply to you:
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First and foremost, the platform where you start building your
portfolio is the most important design element. Your site and
its functionality are the first thing that a visitor will interact
with. Is it easy to navigate, is it elegant, can you find the stuff
you need? Those are all questions that you should be asking
yourself when designing the website. It’s also the perfect
place to show off your personal style. Whether you like
mixing up a lot of colors or keeping it simple, your website is
your chance to shine – make sure it leaves a good first
impression.
1) Your portfolio itself
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The second most important aspect of a great designer portfolio
is the one that shows off their aspirations. No matter how
long you’ve worked in design, you still have that one big
client you dream about. Whether that’s a magazine you love,
a soccer team you follow or anything else, this is a client that
you would welcome with open hands and a lot of passion.
Don’t let that go to waste.
Create the project you’ve always wanted and use it as a piece in
your portfolio. Think it out thoroughly and make sure every
detail is like you wanted it – look at the finished product both
as a designer and as a fan. That much dedication can impress
any client.
2) The dream project
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Mobile is the most dynamic and, arguably, most important field
in design right now. You cannot ignore it in your portfolio.
Whether you build a site that has a mobile version or can
create a whole app depends on your skills and how much
time you’re willing to spend on it. But at least a basic element
of your portfolio has to be focused around mobile devices.
3) A focus on mobile
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Finally, never forget that portfolios aren’t about projects in the
first place. They’re about people. And in the case of your
portfolio, you should have a prominent place. This includes
things like a short bio, an overview of your working
experience and contact info, but is not limited to that. All
these things are really important and should be in there!
But to show off some more personality, give users a link to your
social media, your blog or something else they can admire of
you online. If they liked your site, they probably want to see
more of your work. Give it to them. Don’t forget a nice
picture either. As archaic as it might sound, a photograph
helps connect a face to all the work and makes it all seem a
bit more personal and relatable.