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5:am - Campagne publicitaire préservatif

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Une campagne publicitaire incitant les étudiants au port du préservatif élaborée par 5: am, agence composée d'étudiants de l'ISCOM Paris ,présentée lors d'une compétition de conception-rédaction dans le cadre de la semaine de la pub 2010, et reprenant le principe de la Fun Theory.

Published in: Travel, Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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5:am - Campagne publicitaire préservatif

  1. 1. 5 AMCOMAL 3B<br />Feelsinspired…<br />Alban de Corbiac, Manuela Hurel, Frédéric Jully, Eliette Staub, Tiphaine de Trogoff<br />
  2. 2. Le produit <br />
  3. 3. La capote <br />
  4. 4. L’objectif<br />
  5. 5. Les faire porter par les étudiants <br />
  6. 6. Notre contrainte<br />
  7. 7. Utiliser la fun theory<br />
  8. 8. =<br />
  9. 9. No drama<br />
  10. 10.
  11. 11. La situation<br />
  12. 12. Le sida continue de tuer. les jeunes se sentent invinciblespas concernés par le fléau.<br />
  13. 13. Le problème<br />
  14. 14. Porter une capote est rarement<br />
  15. 15. fun<br />
  16. 16. Et pour les filles il peut être un sujet tabou<br />
  17. 17. (extrait) <br />
  18. 18. 90s …<br />
  19. 19. Les mentalités N’ONT PASBEAUCOUP ÉVOLUÉ DEPUIS…<br />
  20. 20. C’est entre autres ce contre quoi notre campagne veut lutter<br />
  21. 21. Notre promesse commerciale?<br />
  22. 22. La capote en plus de protéger peutvous faire marrervous amuserêtre coolsympafun<br />
  23. 23. Notre idée créative<br />ou comment rendre la capote fun?<br />
  24. 24. Faire des collections est une activité qui nous a tous émus et amusés étant enfants <br />
  25. 25. Tout commence généralement avec des sacs de billes…<br />
  26. 26. Des Barbies, <br />de petits poneys pour les filles<br />Des petites voitures <br />pour les garçons...<br />
  27. 27. En grandissant, on commence à collectionner les cartes Magic…<br />
  28. 28. Les timbres (plus sérieux)<br />
  29. 29. Les pin’s (plus démodé)<br />
  30. 30. mais en faire en étant adulte ou pré-adulte peut paraître « ringard », « démodé », « puéril »<br />
  31. 31. …et une obsession n’est jamais vraiment cool<br />Collections<br />Le culte de l’indispensablement inutile<br />
  32. 32.
  33. 33. Par contre avec l’âge ce qu’on collectionne plus ou moins facilement (et sans trop de gêne…)<br />
  34. 34. ce sont les conquêtes…<br />… de figurines<br />
  35. 35. Et notre solution…<br />
  36. 36. va permettre aux jeunes adultes de perpétuer une certaine passion et excitation à collectionner des objets <br />
  37. 37. en collectionnant à présent les capotes… <br />
  38. 38. Ou plutôt les photos des emballages de capotes utilisés <br />
  39. 39. (moins ringard que les pingouins…)<br />
  40. 40. La solution <br />
  41. 41. signature<br />mycondomcollection.comVos meilleurs tirages se font avec une capote<br />
  42. 42. accroche<br />Exposez vos instants capotes <br />
  43. 43. Il s’agit de collectionner les instants magiques, les souvenirs impérissables passés avec une capote<br />
  44. 44. Et dans des lieux inoubliables<br />
  45. 45. Notre campagne va permettre d’immortaliser le port du préservatif<br />
  46. 46. Nos supports<br />
  47. 47. Site dédié<br />
  48. 48.
  49. 49.
  50. 50.
  51. 51.
  52. 52. 3 Affiches <br />
  53. 53. Détourner les collections traditionnelles en remplaçant les objets par des polas d’emballages de capotes utilisées <br />
  54. 54.
  55. 55.
  56. 56.
  57. 57. Guerilla marketing<br />
  58. 58. Détournement des distributeurs tous les jeudis et vendredis… jours de préparation des festivités du week-end…<br />
  59. 59.
  60. 60. Inspiration n°21 = dans un joli jardin<br />Inspiration n°3 = à 3<br />Inspiration n°14 = sur la ligne 14<br />Inspiration n°28 = dans un grand huit<br />Inspiration n°23 = au gala<br />Inspiration n°53 = sur la playa<br />Inspiration n°72 = avec JamelDebouze<br />Inspiration n°20 = dans le bureau de Jean-Pierre Martin<br />Inspiration n°1 = avec Virginie Ledoyen<br />Inspiration n°8 = chez les jésuites <br />
  61. 61. Sticker « Condom Spot »<br />
  62. 62. Placer des défis dans et autour des établissements estudiantins <br />
  63. 63.
  64. 64.
  65. 65.
  66. 66.
  67. 67. Street Marketing<br />
  68. 68. Condoman distribue des polas inspirés couplés avec une capote<br />
  69. 69. Clip viral<br />
  70. 70.
  71. 71.
  72. 72.
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81.
  82. 82.
  83. 83. Exposez vos instants capotes<br />
  84. 84. sur Mycondomcollection.com<br />
  85. 85. Vos meilleures tirages se font avec des capotes.<br />
  86. 86. Merci<br />

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