Frederick Baya

Mauritius Mauritius

Marketing Manager, Cards at AfrAsia Bank Limited

Finance / Banking / Insurance

Following 8 years of marketing experience gained in the financial sector my main achievement to date has been to personally grow within a niche banking institution while contributing to its building blocks right from day 1. I am a privileged witness of AfrAsia Bank’s development and success story – building a regional & international brand from scratch. Being in a dynamic field and a very competitive market environment, the challenge was to successfully identify opportunities and take ownership for implementing chosen courses of action at the various stages of my career, including the below:- • Product & Marketing Analyst – Launching of a Bank from scratch, while creating a differentiated...