1. The use of close ups is
The use of close ups is
conventional and it used
conventional and it used
throughout most music videos,
throughout most music videos,
it allows the video to aa
it allows the video to
professional feel
professional feel
Close ups also help the narrative to flow throughout
Close ups also help the narrative to flow throughout
the video, with shots of the band performance
the video, with shots of the band performance
intertwined between the narrative shots. The shots
intertwined between the narrative shots. The shots
tend to go in aaorder such as an establishing shot, mid
tend to go in order such as an establishing shot, mid
shot and then aaclose up.
shot and then close up.
In both Artic
In both Artic
monkey’s live
monkey’s live
performance
performance
and videos
and videos
close ups are
close ups are
used.
used.
The use of several close
The use of several close
up shots within the video
up shots within the video
allows the audience to
allows the audience to
see and connect with the
see and connect with the
lead singer because their
lead singer because their
main features such as
main features such as
their eyes and mouth are
their eyes and mouth are
visible.
visible.

2. Both drummers have checked
Both drummers have checked
shirts, we styled the band to match
shirts, we styled the band to match
the 50’s style.
the 50’s style.
However, most indie rock
However, most indie rock
bands consist of black
bands consist of black
clothing with denim
clothing with denim
jackets, our style may be
jackets, our style may be
seen as unconventional
seen as unconventional
compared with the artic
compared with the artic
monkeys look, however
monkeys look, however
our styling links with our
our styling links with our
concept
concept
We decided that our lead
We decided that our lead
singer would wear aasuede
singer would wear suede
jacket and the lead singer
jacket and the lead singer
of artic monkey has been
of artic monkey has been
seen with aasimilar jacket,
seen with similar jacket,
suggesting our clothing
suggesting our clothing
choices links with some of
choices links with some of
their other songs
their other songs

3. The thing we don’t have on
The thing we don’t have on
our front page of the
our front page of the
website is the YouTube
website is the YouTube
video of Mardy bum, we
video of Mardy bum, we
have the option to play the
have the option to play the
single but not to watch the
single but not to watch the
video.
video.
The use of aablack
The use of black
background with
background with
the contrasting
the contrasting
white writing on it is
white writing on it is
conventional in
conventional in
portraying the indie
portraying the indie
rock genre
rock genre
Both the websites have aa
Both the websites have
list of links which show
list of links which show
the different options of
the different options of
the site, this allows the
the site, this allows the
audience viewing the
audience viewing the
website to easily access
website to easily access
the information.
the information.