Essential Business Terms is a series providing the daily business terms that each professional must know their real meaning when used in the work environment
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Essential #Business terms #Positioning
1. In marketing : Is how you differentiate yourself / your product / your service in the
mind of your prospect.
It's INCORRECT to call the concept "product positioning." As if you were doing
something to the product itself.
Positioning would be :
- the changes made in the name,
- the price and
- the package (not the product physically ).
Positioning is also now related to the way of communication with the society
,especially with the overgrowing social media communication.
POSITIONING