Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Visionary Marketing Transformation Entrepreneur
Industry
Advertising / Marketing / PR
About
I started my career in France working for the retailer AUCHAN. I then moved to the Financial services industry joining Galeries Lafayette card, working in both France and in Italy in various Business Management positions. In 2000 I joined RENAULT, as VP European Internet and CRM, integrating Internet in the communication mix, and in 2003, was promoted to VP European Advertising, where I handled the relationship with Publicis and Carat, led key enterprise advertising productions for product launches and digital assets.
I set up my own Marketing Efficiency marketing management consultancy dedicated to helping companies maximize their marketing resources in a fast transforming digital enviro...
Tags
organizational change
advertising agency
marketing and advertising
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