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[Agile Testers Conf. 2017] Teste de Usabilidade

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Nesta palestra aprendemos quais são os tipos de testes, métodos e seus procedimentos, quais as melhores fases do produto para aplicá-los e como converter e apresentar a coleta de dados em melhorias de acordo com as necessidades das pessoas com o produto digital.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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[Agile Testers Conf. 2017] Teste de Usabilidade

  1. 1. TESTE DE USABILIDADE convertendo features em necessidades flávio nazário Agile Testers Conference 2017
  2. 2. Onde estamos? Quadrante de Testes Ágeis • Lisa Crispin, Brian Marick SuporteaoTime Foco em Negócio Foco em Tecnologia CríticaaoProduto Q1 Q4 Q2 Q3 Testes Funcionais Exemplos Story Tests Protótipos Simulações Automatizado Ferramentas Automatizado e Manual Manual Testes Exploratórios Cenários Testes de Usabilidade Testes de Aceitação do Usuário Alpha / Beta Testes Unitário Testes de Componentes Testes de Performance e Carga Teste de Segurança Testes de “iliadade” Agile Testers Conference 2017
  3. 3. Teste de Usabilidade Quais tipos de testes existem? Agile Testers Conference 2017 Exploratório ou Formativo Validação ou VerificaçãoAvaliação ou Somativo
  4. 4. Teste de Usabilidade Quais tipos de testes existem? Agile Testers Conference 2017 • Rubin & Chisnell, 2008
  5. 5. TAREFASDISPOSITIVOUSUÁRIOS Agile Testers Conference 2017 Teste de Usabilidade O que é necessário para fazer?
  6. 6. Teste de Usabilidade Qual é o foco dos testes? • ISO 9241-210 Eficácia EficiênciaSatisfação Agile Testers Conference 2017
  7. 7. Teste de Usabilidade Como defino o público dos testes? Agile Testers Conference 2017 • COOPER et al. 2014.
  8. 8. Teste de Usabilidade Quantos usuários preciso? • Nielsen & Landauer, 1993. Agile Testers Conference 2017 0 3 6 9 12 15 100% 75% 50% 25% 0% Problemasencontrados Número de usuários testados
  9. 9. Teste de Usabilidade O que coletamos com os testes? Agile Testers Conference 2017 Falar Pensar Sentir Fazer
  10. 10. Teste de Usabilidade Importante definir previamente Agile Testers Conference 2017 • Definir cenários de uso • Recrutar participantes • Designar responsáveis Propósito, metas e objetivos dos testes O método de avaliação (laboratório, campo ou remoto) • Equipamentos que serão utilizados • Softwares que serão utilizados • Questionários pré e pós uso Métricas de sucesso (desempenho, esforço, tempo ou satisfação) • Forma de análise • Lista de priorização de problemas • Formalização de resultados
  11. 11. Agile Testers Conference 2017 ingresso.com
  12. 12. Teste de Usabilidade Ingresso.com [B2W] Agile Testers Conference 2017 • 7 usuários [P1] [P2] [P3] [P4] [P5] [P6] [P7] Gênero Fem Fem. Masc. Masc. Masc. Fem. Masc. Idade 26 - 30 26 - 30 26 - 30 20 - 25 26 - 30 26 - 30 36 - 40 Ocupação atual Trabalhador Trabalhador Trabalhador Trabalhador Trabalhador Trabalhador Trabalhador Local de maior acesso Domicílio Domicílio Trabalho Trabalho Trabalho Trabalho Domicílio Dispositivos que mais compra Smartphone Smartphone Smartphone Smartphone Computador Computador Smartphone Companhia mais frequente Namorado Namorado amigos Namorada Namorada Namorada Família PERFIL DOS USUÁRIOS • Escolher um filme • Comprar um ingresso• iMAC 23’ • Camtasia
  13. 13. Teste de Usabilidade Ingresso.com [B2W] Agile Testers Conference 2017 "Caraca, tá tudo ocupado?!" "Verdinho não é livre? Ah...o cinza é livre?" "Isso aqui é só pra ver o mapa...não dá pra clicar?" • 7 usuários • Escolher um filme • Comprar um ingresso• iMAC 23’ EXECUTANDO OS TESTES
  14. 14. Teste de Usabilidade Ingresso.com [B2W] Agile Testers Conference 2017 • 7 usuários • Escolher um filme • Comprar um ingresso• iMAC 23’ RESULTADOS DE EFICIÊNCIA
  15. 15. Agile Testers Conference 2017 Duolingo app
  16. 16. Teste de Usabilidade Duolingo [Duolingo] • Exercícios de nivelamento Agile Testers Conference 2017 • Smartphones • Lookback • 8 usuários [P1] [P2] [P3] [P4] [P5] [P6] [P7] [P8] Gênero Fem Fem. Masc. Masc. Fem. Masc. Masc. Fem. Idade 23 21 24 23 20 22 21 32 Hábitos de uso Alto Médio Médio Médio Alto Médio Médio Baixo Escolaridade 3º inc. 3º inc. 3º inc. 3º inc. 3º inc. 3º inc. 3º inc. 3º inc. Smartphone iPhone 5s Sony Xperia Moto X Moto X Moto X Moto X Moto X LG Conhece Duolingo Sim Não Sim Não Não Não Não Não PERFIL DOS USUÁRIOS
  17. 17. Teste de Usabilidade Duolingo [Duolingo] Agile Testers Conference 2017 • Exercícios de nivelamento• Smartphones• 8 usuários EXECUTANDO OS TESTES
  18. 18. Teste de Usabilidade Duolingo [Duolingo] Agile Testers Conference 2017 24 25 26 21 24 24 26 13 1 1 0 5 1 1 0 5 0 5 10 15 20 25 30 [P1] [P2] [P3] [P4] [P5] [P6] [P7] [P8] RESUMO DE EXECUÇÃO DE MICRO-TAREFAS Baixa dificuldade Média dificuldade Alta dificuldade Abandono • Exercícios de nivelamento• Smartphones• 8 usuários RESULTADOS DE EFICÁCIA
  19. 19. Teste de Usabilidade Auxilia na investigação dos motivos Agile Testers Conference 2017 Qualitativo Quantitativovs Por que as pessoas abandonam o fluxo de compra naquele ponto? Qual é a taxa de conversão do fluxo de compra? Quantas pessoas ligaram para o atendimento ao cliente? Por que as pessoas não utilizam seção de ajuda no site/app? Como as pessoas utilizam o produto ou quando cada recurso é melhor utilizado? Que recurso possui maior utilização: o menu ou a busca?
  20. 20. Sejam úteis e apreciados pelo público-alvo. Agile Testers Conference 2017 Porque quando construímos um produto queremos que eles:
  21. 21. Pleased to meet you. Hope you guess my name... on the next event! flávio nazário linkedin.com/in/flaviozed info@flavionazario.com medium.com/@flaviozed Agile Testers Conference 2017
  22. 22. Referências Algumas bibliografias úteis ou citadas ASSOCIAÇÃO BRASILEIRA DE NORMAS TÉCNICAS. NBR ISO 9241-210. Ergonomia da interação humano-sistema – Parte 210: Projeto centrado no ser humano para sistemas interativos. Rio de Janeiro, 2011. ALBERT, W. TULLIS, T. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. 2º ed. Massachusetts: Morgan Kaufmann, 2013. COOPER, Alan et al. About Face: The essentials of interaction Design. 4º ed. Indiana: John Wiley & Sons, 2014. NELSEN, Jakob. LANDAUER, Thomas K. A mathematical model of the finding of usability problems. Proceedings of ACM INTERCHI'93 Conference (Amsterdam, The Netherlands, 24-29 April 1993), pp. 206-213. RUBIN, J. CHISNELL, D. Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests. 2º ed. Indiana: Wiley, 2008. Agile Testers Conference 2017
  23. 23. Obrigado! info@flavionazario.com Agile Testers Conference 2017

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