First Insights

New York, NY United States

Advertising / Marketing / PR

First Insights specializes in qualitative UX research such as usability testing, focus groups, innovation workshops, heuristic analysis and ethnographic studies. Our NYC & Chicago based teams have been fortunate to service industry leaders in the automotive, travel, banking, healthcare, insurance, pharmaceutical, packaged goods, and online retailing industries. We typically manage facility selection, recruitment, moderation, video and report development during engagements and have completed market research projects in over 40 cities in the US & Europe.