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Numérisation et formation à distance. Enfer ou paradis ? Pierre MOEGLIN - 9R

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Conférence de Pierre Moeglin lors des 9es rencontres du fffod.
3 Volets :
- Les enjeux industriels
- Stratégies hégémoniques
- L'intermédiation au pouvoir ?

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Numérisation et formation à distance. Enfer ou paradis ? Pierre MOEGLIN - 9R

  1. 1. Numérisation et formation à distance Pierre Mœglin 9 e Rencontres du FFOD LabSic, MSH Paris Nord Orléans Distances et Savoirs 15 novembre 2011
  2. 2. Numérisation et formation à distance Enfer ou paradis ?
  3. 3. La question… <ul><li>Numérisation, l’enfer ? </li></ul>
  4. 4. Premier volet Derrière la numérisation, des enjeux industriels
  5. 5. 1 er enjeu <ul><li>Dissociation entre </li></ul><ul><li>contenants , contenus </li></ul><ul><li>et modes de valorisation </li></ul>
  6. 6. 2 e enjeu Importation des normes et modes de fonctionnement de l’ informatique
  7. 7. … conséquences : <ul><li>Renouvellement permanent des matériels et logiciels </li></ul><ul><li>Bipolarisation entre productions haut de gamme et productions bas de gamme </li></ul><ul><li>Quasi disparition des coûts de distribution et de diffusion </li></ul>
  8. 8. Possibilités nouvelles <ul><li>d’économies d’échelle </li></ul><ul><li>et </li></ul><ul><li>d’économies de variété </li></ul>
  9. 9. 3 e enjeu <ul><li>Tensions sur la chaîne de valeur </li></ul>
  10. 10. 3 e enjeu tensions sur la chaîne de valeur <ul><li>Remontée des coûts vers l’amont </li></ul><ul><li>Priorité à la fonction stratégique de prescription-intermédiation </li></ul><ul><li>face aux contraintes de l’économie de l’attention </li></ul>
  11. 11. Deuxième volet Stratégies hégémoniques
  12. 12. Trois propositions <ul><li>Avec la numérisation : </li></ul><ul><li>(1) intensification de tendances industrielles anciennes </li></ul><ul><li>(2) fragilisation des 4 secteurs historiques </li></ul><ul><li>(3) dissémination / recentralisation des données </li></ul>
  13. 13. <ul><li>Intensification des tendances industrielles anciennes </li></ul><ul><li>Division et gestion industrielle des tâches </li></ul><ul><li>Optimisation des moyens par rapport aux fins </li></ul><ul><li>Behaviorisme consubstantiel </li></ul>
  14. 14. Donc, clivages rémanents
  15. 15. (2) Fragilisation des quatre secteurs historiques <ul><li>Le manuel à la recherche de son identité entre </li></ul><ul><ul><li>homothétie, </li></ul></ul><ul><ul><li>enrichissement </li></ul></ul><ul><ul><li>personnalisation </li></ul></ul><ul><li>l’informatique pédagogique entre </li></ul><ul><ul><li>Logo </li></ul></ul><ul><ul><li>Plato </li></ul></ul><ul><li>la formation à distance entre </li></ul><ul><li>école sans maître </li></ul><ul><li>formation modulaire </li></ul><ul><li>Les produits éducatifs non formels entre </li></ul><ul><ul><li>marginalité </li></ul></ul><ul><ul><li>intégration </li></ul></ul>
  16. 16. Manuel numérique enrichi Source Eduscol 2011
  17. 17. (3) Entre dissémination et recentralisation <ul><li>d’un côté, confusion des données </li></ul><ul><li>de l’autre côté, structuration par l’intermédiation </li></ul>
  18. 18. Troisième volet L’intermédiation au pouvoir ?
  19. 19. correspondant aux deux logiques de base, stock et flux, deux modèles socioéconomiques <ul><li>modèle éditorial </li></ul><ul><li>production au coup par coup </li></ul><ul><li>rémunération en aval, à l’unité et au pro rata </li></ul><ul><li>l’éditeur, figure centrale </li></ul><ul><li>consommation par appropriation </li></ul><ul><li>Valorisation plutôt incertaine </li></ul><ul><li>modèle du flot </li></ul><ul><li>production en continu </li></ul><ul><li>rémunération en amont, en continu et sur la base d’une estimation préalable </li></ul><ul><li>l’assembleur, figure centrale </li></ul><ul><li>consommation par accès </li></ul><ul><li>valorisation plutôt garantie </li></ul>
  20. 20. Poids croissant de l’intermédiation Source : Bain et Company 2009
  21. 21. Club, compteur, courtage, trois modèles parasitaires
  22. 22. Trois modèles <ul><li>Club paiement forfaitaire </li></ul><ul><li>Compteur paiement au pro rata </li></ul><ul><li>Courtage paiement au fit </li></ul>
  23. 23. Concurrence pour le monopole de l’intermédiation <ul><li>Plates-formes propriétaires </li></ul><ul><li>KNE et CNS contre </li></ul><ul><li>Plates-formes indépendantes </li></ul><ul><li>Corrélyce </li></ul>
  24. 24. Quatre moyens d’action <ul><li>Point d’accès unifié </li></ul><ul><li>Interposition active </li></ul><ul><li>Recueil d’informations stratégiques </li></ul><ul><li>Reconfiguration des filières au profit des intermédiaires </li></ul>
  25. 25. Conclusion <ul><li>Numérisation, le paradis ? </li></ul>

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