4. • In my proposal I explained that I would be
researching mobile marketing and its
relationship to digital marketing. I chose this
topic as it has been my observation that we
are getting smarter and faster phones and
that more of us have access to mobile phones.
I also believe that we are seeing a shift from
traditional online from that of the PC or laptop
to the tablet and mobile phone.
5. • As a digital marketer this is something that I
believe we need to pay attention to as mobile
technology as it appears has the ability to
reach out to a much broader audience.
6. • I can after researching exclaim without any
doubt that everything I thought to be true is
and more so!
7. • Something very interesting that I discovered
in my research is that 2014 is supposed to be
the year mobile exceeds desktop usage.
8. • I guess time will tell but it seems obvious to
me now.
9. • I guess time will tell but it seems obvious to
me now
• But first I should explain my learning goals
10. My Learning Goals:
I wanted to have an understanding of where we
were , where we are now and where we are
headed . I Intended to learn this by
researching the below questions:
11. My Learning Goals:
1. Why Mobile is the future and why we should
take notice, what are the drivers behind this?
12. My Learning Goals:
1. Why Mobile is the future and why we should
take notice, what are the drivers behind this?
2. An understanding of how web sites can or
should be optimized so they are mobile
friendly, how does viewing and the whole
online experience change when we are
mobile VS traditional online and can they be
blended?
13. My Learning Goals:
1. Why Mobile is the future and why we should
take notice, what are the drivers behind this?
2. An understanding of how web sites can or
should be optimized so they are moblie
friendly, how does viewing and the whole online
experience change when we are mobile VS
traditional online and can they be blended?
3. Money and Mobile how is money being made, is
there more opportunities with mobile.
14. • First off I know the course has 2 separate
segments on mobile I have read both
segments over several times. The course
explains the history of the web all the way up
to mobile phones as good or greater than
anything I could find on the web. This wasn’t
one of my numbered learning goals but I think
you have to grasp where you came from in
order to understand where you are headed.
15. My Learning Goals:
Knowing there are 2 segments already in the
course I still chose mobile as my learning goals
as I wanted to leave no rock unturned as I am
primarily taking this course to augment my real
world situation as we are selling products online
through The Home Depot. Of course THD and
my company want to drive sales and the real
world questions are of course always being
asked how do we do this. With 2014 the year
that is supposed to be the most ever for mobile I
have to take notice.
16. My Learning Goals:
In order to go beyond what the course offers already I
have kept my focus primarily on what Google thinks
we need to do.
Dare I say every Blog or Web page I read borrowed from
Google or was substandard?
I have to point out my opinion because I honestly feel the
other references I site all seem to confirm in my
opinion that Google IS the one to pay attention too
after all they are they largest and have the access to
the most data.
17. My Learning Goals:
1. Why Mobile is the future and why we should
take notice, what are the drivers behind this?
http://www.youtube.com/watch?feature=player
_embedded&v=ZhCyUBHfEf8
http://www.youtube.com/watch?feature=player
_embedded&v=4kD-2H37rSM
18. My Learning Goals:
Answers: The obvious is the sheer number of cell
phones which is over 6 billion currently out
there compared to the world population of over
7 billion according to Wikipedia. You have to
take notice of this but I am more interested
today on what a 1st world country specifically
Canada habits are. I in the short term anyway
am not going to be marketing to a developing
country through SMS. I want to know the trend
in the market I am selling in now.
19. My Learning Goals:
• Not only is smartphone ownership way up in
Canada, users are getting increasingly addicted to
their mobile devices, suggests a new report
released by Google.
• Based on online surveys with 1,000 Canadians
earlier this year, the report estimates that 56 per
cent of adults were using a smartphone, up from
33 per cent in early 2012.
• 33% in less than 2 years is a BIG! In the USA the
number is even higher.
20. My Learning Goals:
• Now I know the course details usage stats that
are impressive and detailed so I won’t get into
numbers but my take away is that I believe the
trend is exponentially growing.
• Recently my business partner THD had Google
in their offices and Google recognizes THD as
an early adapter of Mobile. I will segue into
my next learning goal using them as an
example.
21. My Learning Goals:
2. An understanding of how web sites can or
should be optimized so they are mobile
friendly, how does viewing and the whole
online experience change when we are
mobile VS traditional online and can they be
blended?
23. My Learning Goals:
If you take a look at THD they have really embraced
Mobile optimization. Best practice examples I
now recognize are:
A. First and foremost optimize the site so that a
mobile phone can easily navigate with up and
down scrolling. I am keying in on the current
Gen Smartphone here. I don’t think you are
going to buying for example building materials
on a 2nd gen Blackberry the screens are still to
small.
24. My Learning Goals:
B. From there it is all about Apps the I Phone
store and Google Android apps for operating
system specific.
25. My Learning Goals:
http://www.youtube.com/watch?feature=player_embedded&v=qvwLP
dX_7j0
http://www.youtube.com/watch?feature=player_embedded&v=-
UAPDaXExuU
C. But what really opened my eyes up was what consumers are doing
with their phones. The course offering does bring up the subject of
how if someone has a bad experience on mobile they may then go
to the competition but the part that my further studies have shown
as this may be happening while they are in your store. Furthermore
they are searching for the best price, my take away is along with the
QR codes and videos we are planning we need to counter the
“show rooming” effect and capitalize on retaining the sale in store
or online by marketing digitally as well as traditionally price match
guarantees.
27. My Learning Goals:
Answers: When I wrote this question I was primarily
thinking more of how are companies like
Facebook, Google and Youtube for example would
continue to make money on smaller screens but after
my research other avenues are almost unlimited so I
won’t expand too much . But will breakdown the 3 I
listed. EG Google doesn't have 3 ads at the top or
room for extra sponsored ads on the side bar so with
big push to mobile how are they going to be able to
sustain their sales and growth?
28. My Learning Goals:
• Facebook appears to be pushing ahead to full
mobile platforms and it looks like their ad
revenue is paying off and they are gaining
market share.
• You tube is embedding ad videos in the videos
you want to watch EG you have to watch an ad
for 30 seconds first. Still seems like a good deal
when you consider you are mobile and
compared to anyoying TV ads every 5 min it
seems like.
29. My Learning Goals:
• But what of Google the Kingpin? They are still
making money hand over fist but they are
challenged in mobile. I asked myself these
questions because when your consider all the
other topics like SEO and digital marketing
strategies etc I think you need to pay attention
to the leaders in the field. Without listing
everything that Google is doing as I don’t think
this is what this is all about so I will sum it up
with they are diversifying and they still need to
be paid attention too.
30. Conclusion:
• To sum it all up is there more opportunities
with Mobile they answer is astoundingly yes.
This again is because of sheer numbers of
people with access but in the background our
mobile usage creates other behind the
scenes for revenue generation as our phones
go everywhere with us and this provides
specific localized content.
31. Conclusion:
• Not only that but the creation of Apps along
with technology like Mobile Payment are
changing our world as we know it. We can
witness billions going missing in Bitcoins but
we can also see stable banking programs like
taking a picture of a check, electronic money
transfers and electronic card readers like
sqaureswipe emerge. All of these allow
money to be transferred easily and the flow
of goods to be move more easily.
32. Conclusion:
• At the end of the day or should I say our 24/7
always on digital marketing day Mobile and
marketing is making it easier to buy and sell
products and services easier than ever
before.
