The shape of brand conversations Using network science to understand elections: the South African 2014 national elections on Twitter Gamification and the Brain | Kyle Findlay Beneath the Surface: The Hidden World of Individual Buying Dynamics Big Data: Mapping Twitter Communities Mapping the South African Twittersphere Gamification in Market Research Gamification: How Effective Is It? Gamification: Future or Fail? Negative Publicity: How People Process It and How Brands Should Respond to It | Kyle Findlay & Alice Louw The Fundamentals of Market Share | Kyle Findlay An Introduction to Network Theory Branding in the nth Dimension (Systems Theory in Branded Markets) Intro To Power Laws (March 2008) 
