The document outlines the components of a search engine optimized text, including that 10% of the text should contain the main keyword ("McDonalds"), 35% should contain various other related keywords, 25% should contain clickbait phrases like "Click Here", and 30% should be the raw link to the target website ("mcdonalds.com").

1.  10% Main Keyword
 35% Various other Keywords
 25% Click Here/Here/(variation)
 30% Raw link
Main Keyword:
McDonalds
Various other Keywords (5-15):
McDonalds Restaurant
McDonalds Burgers
…
Raw Link:
mcdonalds.com
mcdonalds.com/
www.mcdonalds.com
www.mcdonalds.com/tastyburgers.html
http://mcdonalds.com
http://mcdonalds.com/
http://www.mcdonalds.com/
http://www.mcdonalds.com/tastyburgers.html