2. These props all create a ‘summery’ theme which I
want to portray in my music video. Summer connotes
happiness and a care free attitude, which the genre of
pop as a whole is all about. Moreover, the props such
as face paint, which can be used to make your face
look ‘silly’ or different to others, help to portray the
‘not bothered’ feeling of the song and also amplify the
lyrics such as ‘I don’t care, I love it’, in turn meaning
my music video will conform to Andrew Goodwins
music video theory, i.e. the visuals amplify the lyrics.