Laughing with Strangers: The Comedy of Lyft
•
128 likes•18,812 views
Lyft uses humor and goofiness through their pink mustache logo to help riders feel more comfortable getting into cars with strangers. The director of community relations at Lyft discusses how humor can help break down barriers and create bonds between people. By designing the Lyft experience like an improv scene and fostering a culture of creativity and agreement between riders and drivers, Lyft aims to help people feel more trusting and less awkward about riding with strangers.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Recently uploaded
Recently uploaded (20)
Laughing with Strangers: The Comedy of Lyft
- 1. Laughing with Strangers! The Comedy of Lyft! ! ! ! ! Emily Castor! Director of Community Relations, Lyft @emilycastor
- 2. What is humor for?
- 3. Laughing disarms us Releases social tension We break the rules together ! Humor creates a bond.
- 4. Humor breaks the ice
- 5. Why don’t people ride with strangers?
- 7. And…! It could be AWKWARD!
- 8. How can we change how people feel about riding with strangers?
- 9. How can we change how people feel about riding with strangers?
- 10. The mustache is a smile.
- 11. The ‘stache is straight up goofy
- 12. The ‘stache is straight up goofy! by design.
- 14. "In everything that is to excite a lively convulsive laugh there must be something absurd... Laughter is an affection arising from the sudden transformation of a strained expectation into nothing.” ! Immanuel Kant, 1790
- 15. Use humor to dismantle emotional barriers.
- 16. The Lyft experience is improvisation.
- 17. A safe space to connect and create.
- 18. Sit up front
- 19. Go for the pound
- 20. Each ride is a new scene
- 25. Creativity leads to great content.
- 27. Reward and nurture community creations.
- 29. Smiles will ! break barriers
- 30. Laughing with Strangers! The Comedy of Lyft! ! ! ! ! Emily Castor! Director of Community Relations, Lyft @emilycastor