1. Our story
Lust Pearls is a brand synonymous with relationships
The diamond and the pearl are beautiful alone, but better
together, much like the couple who own the piece

2. ‘Natures fusion of the sea and the sky’
Infers a natural progression, forged by the elements
Pearls are the gift of the sea and diamonds are like the
stars of night sky

3. Our kind of people
Jewellery is something
traditionally purchased by one
person for another
Wife or girlfriend still has strong
influence over end choice
Profitable 30-50 something’s in
Western Australia

4. Colour Palette
Use of champagne and rose base colours
Associate them with celebration, romance, class and
elegance
Easily transferrable
Lasting, timeless, gender neutral

5. Logo
Current logo is strong, highly recognisable and romantic
Add a gradient to soften
Shape similar to the way fingers link together when a
couple holds hands