The document provides guidance on using different creative techniques to generate new ideas, including closing and opening questions, considering what should not be done and turning concepts over, building ecosystems around questions, finding mirrors in other worlds, using random words, and using the SCAMPER method of substituting, combining, adapting, modifying, putting to other uses, eliminating, and rearranging. It then provides examples of applying these techniques to the question "What will you do with one loaf of bread?" by opening up the question, considering different types of bread, locations, prices, and constructions.
2. METHOD
1. Choose different types of creative techniques
a) Close and open the question
b) What you should not do. Then turn over the concept.
c) Build and ecosystem around the questions.
d) Look for a mirror in other world
e) Random words
f) Scamper (Substitute, Combine, Adapt, Modify, Put on other uses,
Eliminate, Rearrange).
3. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES
CLOSE AND OPEN THE QUESTION
Let´s work with our question
“What will you do with one loaf of bread?”
OPEN :Why loaf? What is bread? What is bread for?
What will you do with dough of bread? What will you do with pastry ..; What will
you do with mixture..; What will you do with batter…;What will you do with puff
pastry…?
Bread, a lot of variables that we can change :Doughs are usually baked, but in some
cuisines breads are steamed (e.g., mantou), fried (e.g., puri), or baked on an unoiled frying pan (e.g., tortillas).
It may be leavened or unleavened (e.g. matzo). Salt, fat and leavening agents such as yeast and baking soda
are common ingredients, though bread may contain other ingredients, such as milk, egg, sugar, spice, fruit
(such as raisins), vegetables (such as onion), nuts (such as walnuts) or seeds (such as poppy). The
proportion of water to flour is the most important measurement in a bread recipe
Simple, cheap, and adaptable type of food
What will you do with food? What will you do with baked food? What
will you do with leavened food? What will you do with salt food? What
will you do with food that contain other ingredients?
4. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES
CLOSE AND OPEN THE QUESTION
CLOSE: What will you do with one loaf of bread?”
What will you do with mantou? What will you do with puri? What will you do with
a slice ofloaf bread?
CLOSER: What will you do with mantou in the desert? What will you do with puir
in teh space? What will you witha slice of bread in winter?
Closer: what will you do with mantou in teh desert with a camel and tree lions?
Why simple?, why cheap?
What will you do with a million dollar loaf of bread? How is a million dollar
bread? What has a million dollar bread? Is it big or small?
Can you imaguine a Eiffel Tower made with bread?
Last night a told a story to my daugther about a Pinocchio made of bread,
Geppetto was a baker
5. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES
WHAT YOU SHOULD NOT DO . THEN TURN OVER THE CONCEPT?
What kind of loaf bread would you never eat ?
A bread that has been touched with dirty hands.
A bread that has insect
A bread that has fungus
A bread that becomes stringy and rubbery
Turn over the concept.
How we can do the cleanest loaf of bread? With quality clean control…
How we can assure that this bread never will have insect? How we can show that
the ingredients has never touched a insect?
What treatment must have the bread to assure that never would have fungus?
What should we do to have the most crunchy bread over the world?
And now, which cluster of customer could be interested?
6. Choose different types of creative techniques
Build and ecosystem around the questions.
Squishy circuits
http://www.ted.com/talks/annmarie_thomas_squishy_circuits.html
Flour
Figure yeast Pancakes
Toy waffles
dough
Loaf of bread sandwich
Church Baker
religion restaurant
Smell
crunchy
7. Choose different types of creative techniques
Look for a mirror in other world
How would you sale a loaf of bread in a jewellery?
How would sale a Hollywood star, George Clooney, a loaf of bread?
How would you sale a loaf of bread in a TV program?
How would an arquitec design a lot of bread?
8. Choose different types of creative techniques
Random words
Adult Bible Church Egg Gloves Maze Planet Ship Sword Wheelchair
Aeroplane Bible Church Electricity God Meat Pocket Shoes Table Window
Air Bird Circle Elephant Grapes Meteor Post-office Shop Tapestry Woman
Aircraft Carrier omb
B Circus Eraser Guitar Microscope Potato Shower Teeth Worm
Airforce Book Circus Explosive Hammer Milk Printer Signature Telescope X-ray
Airport Boss Clock Eyes Hat Milkshake Prison Skeleton Television
Album Bottle Clown Family Hieroglyph Mist Pyramid Slave Tennis racquet
Alphabet Bowl Coffee Fan Highway Money $$$$ Radar Snail Thermometer
Apple Box Coffee-shop Feather Horoscope Monster Rainbow Software Tiger
Arm Boy Comet Festival Horse Mosquito Record Solid Toilet
Army Brain Compact Disc Film Hose Mouth Restaurant Space Shuttle Tongue
Baby Bridge Compass Finger Ice Nail Rifle Spectrum Torch
Baby Butterfly Computer Fire Ice-cream Navy Ring Sphere Torpedo
Backpack Button Crystal Floodlight Insect Necklace Robot Spice Train
Balloon Cappuccino Cup Flower Jet fighter Needle Rock Spiral Treadmill
Banana Car Cycle Foot Junk Onion Rocket Spoon Triangle
Bank Car-race Data Base Fork Kaleidoscope Octopus Roof Sports-car Tunnel
Barbecue Carpet Desk Freeway Kitchen Pants Room Spot Light Typewriter
Bathroom Carrot Diamond Fruit Knife Parachute Rope Square Umbrella
Bathtub Cave Dress Fungus Leather jacketPassport Saddle Staircase Vacuum
Bed Chair Drill Game Leg Pebble Salt Star Vampire
Bed Chess Board Drink Garden Library Pendulum Sandpaper Stomach Videotape
Bee Chief Drum Gas Liquid Pepper Sandwich Sun Vulture
Child Dung Gate Magnet Perfume Satellite Sunglasses Water
Chisel Ears Gemstone Man Pillow School Surveyor Weapon
Chocolates Earth Girl Map Plane Sex Swimming Pool Web
9. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES
RANDOM WORDS CHOOSE AND WRITE WHAT SUGGEST YOU
Octopus: sea, ink, summer, fish,smell, sucker, waves, boat, sand, storm,
eye, colours, sticky.
Sticky bread that follow you, the bread that is in your door every
moorning, a services: delivery of your prefered bread wherever you are
Colourgreen bread with spinach for children that don´t like vegetables,
red bread with tomato….
Summer …..
10. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES
SCAMPER
Substitute: substitute de salt for sugar, …
Combine: combine bread and rice in japanese food
Adapt: a bread for fitness, a bread light, a bread …
Modify: a bread made multi type in the same loaf
Put on other uses: Dough with colours to sculpt
Eliminate: a bread without flour
Rearrange: a bread as snack