Bread

396 views

Published on

a draft . Reframing teh bread

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
396
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bread

  1. 1. METHOD1. Choose different types of creative techniques a) Close and open the question b) What you should not do. Then turn over the concept. c) Build and ecosystem around the questions. d) Look for a mirror in other world e) Random words f) Scamper (Substitute, Combine, Adapt, Modify, Put on other uses, Eliminate, Rearrange).
  2. 2. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUESCLOSE AND OPEN THE QUESTIONLet´s work with our question“What will you do with one loaf of bread?”OPEN :Why loaf? What is bread? What is bread for?What will you do with dough of bread? What will you do with pastry ..; What willyou do with mixture..; What will you do with batter…;What will you do with puffpastry…?Bread, a lot of variables that we can change :Doughs are usually baked, but in somecuisines breads are steamed (e.g., mantou), fried (e.g., puri), or baked on an unoiled frying pan (e.g., tortillas).It may be leavened or unleavened (e.g. matzo). Salt, fat and leavening agents such as yeast and baking sodaare common ingredients, though bread may contain other ingredients, such as milk, egg, sugar, spice, fruit(such as raisins), vegetables (such as onion), nuts (such as walnuts) or seeds (such as poppy). Theproportion of water to flour is the most important measurement in a bread recipeSimple, cheap, and adaptable type of foodWhat will you do with food? What will you do with baked food? Whatwill you do with leavened food? What will you do with salt food? Whatwill you do with food that contain other ingredients?
  3. 3. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUESCLOSE AND OPEN THE QUESTIONCLOSE: What will you do with one loaf of bread?” What will you do with mantou? What will you do with puri? What will you do with a slice ofloaf bread?CLOSER: What will you do with mantou in the desert? What will you do with puir in teh space? What will you witha slice of bread in winter?Closer: what will you do with mantou in teh desert with a camel and tree lions?Why simple?, why cheap? What will you do with a million dollar loaf of bread? How is a million dollar bread? What has a million dollar bread? Is it big or small?Can you imaguine a Eiffel Tower made with bread?Last night a told a story to my daugther about a Pinocchio made of bread, Geppetto was a baker
  4. 4. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUESWHAT YOU SHOULD NOT DO . THEN TURN OVER THE CONCEPT? What kind of loaf bread would you never eat ? A bread that has been touched with dirty hands. A bread that has insect A bread that has fungus A bread that becomes stringy and rubbery Turn over the concept. How we can do the cleanest loaf of bread? With quality clean control… How we can assure that this bread never will have insect? How we can show that the ingredients has never touched a insect? What treatment must have the bread to assure that never would have fungus? What should we do to have the most crunchy bread over the world? And now, which cluster of customer could be interested?
  5. 5. Choose different types of creative techniques Build and ecosystem around the questions.Squishy circuitshttp://www.ted.com/talks/annmarie_thomas_squishy_circuits.html Flour Figure yeast Pancakes Toy waffles dough Loaf of bread sandwich Church Baker religion restaurant Smell crunchy
  6. 6. Choose different types of creative techniquesLook for a mirror in other worldHow would you sale a loaf of bread in a jewellery?How would sale a Hollywood star, George Clooney, a loaf of bread?How would you sale a loaf of bread in a TV program?How would an arquitec design a lot of bread?
  7. 7. Choose different types of creative techniques Random wordsAdult Bible Church Egg Gloves Maze Planet Ship Sword WheelchairAeroplane Bible Church Electricity God Meat Pocket Shoes Table WindowAir Bird Circle Elephant Grapes Meteor Post-office Shop Tapestry WomanAircraft Carrier omb B Circus Eraser Guitar Microscope Potato Shower Teeth WormAirforce Book Circus Explosive Hammer Milk Printer Signature Telescope X-rayAirport Boss Clock Eyes Hat Milkshake Prison Skeleton TelevisionAlbum Bottle Clown Family Hieroglyph Mist Pyramid Slave Tennis racquetAlphabet Bowl Coffee Fan Highway Money $$$$ Radar Snail ThermometerApple Box Coffee-shop Feather Horoscope Monster Rainbow Software TigerArm Boy Comet Festival Horse Mosquito Record Solid ToiletArmy Brain Compact Disc Film Hose Mouth Restaurant Space Shuttle TongueBaby Bridge Compass Finger Ice Nail Rifle Spectrum TorchBaby Butterfly Computer Fire Ice-cream Navy Ring Sphere TorpedoBackpack Button Crystal Floodlight Insect Necklace Robot Spice TrainBalloon Cappuccino Cup Flower Jet fighter Needle Rock Spiral TreadmillBanana Car Cycle Foot Junk Onion Rocket Spoon TriangleBank Car-race Data Base Fork Kaleidoscope Octopus Roof Sports-car TunnelBarbecue Carpet Desk Freeway Kitchen Pants Room Spot Light TypewriterBathroom Carrot Diamond Fruit Knife Parachute Rope Square UmbrellaBathtub Cave Dress Fungus Leather jacketPassport Saddle Staircase VacuumBed Chair Drill Game Leg Pebble Salt Star VampireBed Chess Board Drink Garden Library Pendulum Sandpaper Stomach VideotapeBee Chief Drum Gas Liquid Pepper Sandwich Sun Vulture Child Dung Gate Magnet Perfume Satellite Sunglasses Water Chisel Ears Gemstone Man Pillow School Surveyor Weapon Chocolates Earth Girl Map Plane Sex Swimming Pool Web
  8. 8. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUESRANDOM WORDS CHOOSE AND WRITE WHAT SUGGEST YOUOctopus: sea, ink, summer, fish,smell, sucker, waves, boat, sand, storm, eye, colours, sticky.Sticky bread that follow you, the bread that is in your door every moorning, a services: delivery of your prefered bread wherever you areColourgreen bread with spinach for children that don´t like vegetables, red bread with tomato….Summer …..
  9. 9. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUESSCAMPERSubstitute: substitute de salt for sugar, …Combine: combine bread and rice in japanese foodAdapt: a bread for fitness, a bread light, a bread …Modify: a bread made multi type in the same loafPut on other uses: Dough with colours to sculptEliminate: a bread without flourRearrange: a bread as snack

×