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METHOD
1. Choose different types of creative techniques
    a) Close and open the question
    b) What you should not do. Then turn over the concept.
    c) Build and ecosystem around the questions.
    d) Look for a mirror in other world
    e) Random words
    f) Scamper (Substitute, Combine, Adapt, Modify, Put on other uses,
       Eliminate, Rearrange).
CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES
CLOSE AND OPEN THE QUESTION
Let´s work with our question
“What will you do with one loaf of bread?”
OPEN :Why loaf? What is bread? What is bread for?
What will you do with dough of bread? What will you do with pastry ..; What will
you do with mixture..; What will you do with batter…;What will you do with puff
pastry…?
Bread, a lot of variables that we can change :Doughs are usually baked, but in some
cuisines breads are steamed (e.g., mantou), fried (e.g., puri), or baked on an unoiled frying pan (e.g., tortillas).
It may be leavened or unleavened (e.g. matzo). Salt, fat and leavening agents such as yeast and baking soda
are common ingredients, though bread may contain other ingredients, such as milk, egg, sugar, spice, fruit
(such as raisins), vegetables (such as onion), nuts (such as walnuts) or seeds (such as poppy). The
proportion of water to flour is the most important measurement in a bread recipe

Simple, cheap, and adaptable type of food
What will you do with food? What will you do with baked food? What
will you do with leavened food? What will you do with salt food? What
will you do with food that contain other ingredients?
CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES

CLOSE AND OPEN THE QUESTION
CLOSE: What will you do with one loaf of bread?”
 What will you do with mantou? What will you do with puri? What will you do with
   a slice ofloaf bread?
CLOSER: What will you do with mantou in the desert? What will you do with puir
   in teh space? What will you witha slice of bread in winter?
Closer: what will you do with mantou in teh desert with a camel and tree lions?
Why simple?, why cheap?
 What will you do with a million dollar loaf of bread? How is a million dollar
   bread? What has a million dollar bread? Is it big or small?
Can you imaguine a Eiffel Tower made with bread?
Last night a told a story to my daugther about a Pinocchio made of bread,
   Geppetto was a baker
CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES
WHAT YOU SHOULD NOT DO . THEN TURN OVER THE CONCEPT?
   What kind of loaf bread would you never eat ?
   A bread that has been touched with dirty hands.
   A bread that has insect
   A bread that has fungus
   A bread that becomes stringy and rubbery
   Turn over the concept.
   How we can do the cleanest loaf of bread? With quality clean control…
   How we can assure that this bread never will have insect? How we can show that
      the ingredients has never touched a insect?
   What treatment must have the bread to assure that never would have fungus?
   What should we do to have the most crunchy bread over the world?
   And now, which cluster of customer could be interested?
Choose different types of creative techniques
      Build and ecosystem around the questions.

Squishy circuits
http://www.ted.com/talks/annmarie_thomas_squishy_circuits.html
                                                                    Flour
                              Figure                                yeast         Pancakes
                              Toy                                                 waffles
                                                  dough
                                                                  Loaf of bread           sandwich

                                 Church                                            Baker
                                 religion                                          restaurant
                                                                 Smell
                                                                 crunchy
Choose different types of creative techniques
Look for a mirror in other world
How would you sale a loaf of bread in a jewellery?
How would sale a Hollywood star, George Clooney, a loaf of bread?
How would you sale a loaf of bread in a TV program?
How would an arquitec design a lot of bread?
Choose different types of creative techniques
       Random words
Adult          Bible         Church       Egg           Gloves        Maze         Planet        Ship          Sword         Wheelchair
Aeroplane      Bible         Church       Electricity   God           Meat         Pocket        Shoes         Table         Window
Air            Bird          Circle       Elephant      Grapes        Meteor       Post-office   Shop          Tapestry      Woman
Aircraft Carrier omb
               B             Circus       Eraser        Guitar        Microscope   Potato        Shower        Teeth         Worm
Airforce       Book          Circus       Explosive     Hammer        Milk         Printer       Signature     Telescope     X-ray
Airport        Boss          Clock        Eyes          Hat           Milkshake    Prison        Skeleton      Television
Album          Bottle        Clown        Family        Hieroglyph Mist            Pyramid       Slave         Tennis racquet
Alphabet       Bowl          Coffee       Fan           Highway       Money $$$$   Radar         Snail         Thermometer
Apple          Box           Coffee-shop Feather        Horoscope Monster          Rainbow       Software      Tiger
Arm            Boy           Comet        Festival      Horse         Mosquito     Record        Solid         Toilet
Army           Brain         Compact Disc Film          Hose          Mouth        Restaurant    Space Shuttle Tongue
Baby           Bridge        Compass      Finger        Ice           Nail         Rifle         Spectrum      Torch
Baby           Butterfly     Computer     Fire          Ice-cream     Navy         Ring          Sphere        Torpedo
Backpack       Button        Crystal      Floodlight    Insect        Necklace     Robot         Spice         Train
Balloon        Cappuccino    Cup          Flower        Jet fighter   Needle       Rock          Spiral        Treadmill
Banana         Car           Cycle        Foot          Junk          Onion        Rocket        Spoon         Triangle
Bank           Car-race      Data Base    Fork          Kaleidoscope Octopus       Roof          Sports-car    Tunnel
Barbecue       Carpet        Desk         Freeway       Kitchen       Pants        Room          Spot Light    Typewriter
Bathroom       Carrot        Diamond      Fruit         Knife         Parachute    Rope          Square        Umbrella
Bathtub        Cave          Dress        Fungus        Leather jacketPassport     Saddle        Staircase     Vacuum
Bed            Chair         Drill        Game          Leg           Pebble       Salt          Star          Vampire
Bed            Chess Board   Drink        Garden        Library       Pendulum     Sandpaper     Stomach       Videotape
Bee            Chief         Drum         Gas           Liquid        Pepper       Sandwich      Sun           Vulture
               Child         Dung         Gate          Magnet        Perfume      Satellite     Sunglasses    Water
               Chisel        Ears         Gemstone      Man           Pillow       School        Surveyor      Weapon
               Chocolates    Earth        Girl          Map           Plane        Sex           Swimming Pool Web
CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES
RANDOM WORDS CHOOSE AND WRITE WHAT SUGGEST YOU
Octopus: sea, ink, summer, fish,smell, sucker, waves, boat, sand, storm,
   eye, colours, sticky.


Sticky bread that follow you, the bread that is in your door every
    moorning, a services: delivery of your prefered bread wherever you are
Colourgreen bread with spinach for children that don´t like vegetables,
   red bread with tomato….
Summer …..
CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES
SCAMPER
Substitute: substitute de salt for sugar, …
Combine: combine bread and rice in japanese food
Adapt: a bread for fitness, a bread light, a bread …
Modify: a bread made multi type in the same loaf
Put on other uses: Dough with colours to sculpt
Eliminate: a bread without flour
Rearrange: a bread as snack

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Creative Uses for Bread

  • 1.
  • 2. METHOD 1. Choose different types of creative techniques a) Close and open the question b) What you should not do. Then turn over the concept. c) Build and ecosystem around the questions. d) Look for a mirror in other world e) Random words f) Scamper (Substitute, Combine, Adapt, Modify, Put on other uses, Eliminate, Rearrange).
  • 3. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES CLOSE AND OPEN THE QUESTION Let´s work with our question “What will you do with one loaf of bread?” OPEN :Why loaf? What is bread? What is bread for? What will you do with dough of bread? What will you do with pastry ..; What will you do with mixture..; What will you do with batter…;What will you do with puff pastry…? Bread, a lot of variables that we can change :Doughs are usually baked, but in some cuisines breads are steamed (e.g., mantou), fried (e.g., puri), or baked on an unoiled frying pan (e.g., tortillas). It may be leavened or unleavened (e.g. matzo). Salt, fat and leavening agents such as yeast and baking soda are common ingredients, though bread may contain other ingredients, such as milk, egg, sugar, spice, fruit (such as raisins), vegetables (such as onion), nuts (such as walnuts) or seeds (such as poppy). The proportion of water to flour is the most important measurement in a bread recipe Simple, cheap, and adaptable type of food What will you do with food? What will you do with baked food? What will you do with leavened food? What will you do with salt food? What will you do with food that contain other ingredients?
  • 4. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES CLOSE AND OPEN THE QUESTION CLOSE: What will you do with one loaf of bread?” What will you do with mantou? What will you do with puri? What will you do with a slice ofloaf bread? CLOSER: What will you do with mantou in the desert? What will you do with puir in teh space? What will you witha slice of bread in winter? Closer: what will you do with mantou in teh desert with a camel and tree lions? Why simple?, why cheap? What will you do with a million dollar loaf of bread? How is a million dollar bread? What has a million dollar bread? Is it big or small? Can you imaguine a Eiffel Tower made with bread? Last night a told a story to my daugther about a Pinocchio made of bread, Geppetto was a baker
  • 5. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES WHAT YOU SHOULD NOT DO . THEN TURN OVER THE CONCEPT? What kind of loaf bread would you never eat ? A bread that has been touched with dirty hands. A bread that has insect A bread that has fungus A bread that becomes stringy and rubbery Turn over the concept. How we can do the cleanest loaf of bread? With quality clean control… How we can assure that this bread never will have insect? How we can show that the ingredients has never touched a insect? What treatment must have the bread to assure that never would have fungus? What should we do to have the most crunchy bread over the world? And now, which cluster of customer could be interested?
  • 6. Choose different types of creative techniques Build and ecosystem around the questions. Squishy circuits http://www.ted.com/talks/annmarie_thomas_squishy_circuits.html Flour Figure yeast Pancakes Toy waffles dough Loaf of bread sandwich Church Baker religion restaurant Smell crunchy
  • 7. Choose different types of creative techniques Look for a mirror in other world How would you sale a loaf of bread in a jewellery? How would sale a Hollywood star, George Clooney, a loaf of bread? How would you sale a loaf of bread in a TV program? How would an arquitec design a lot of bread?
  • 8. Choose different types of creative techniques Random words Adult Bible Church Egg Gloves Maze Planet Ship Sword Wheelchair Aeroplane Bible Church Electricity God Meat Pocket Shoes Table Window Air Bird Circle Elephant Grapes Meteor Post-office Shop Tapestry Woman Aircraft Carrier omb B Circus Eraser Guitar Microscope Potato Shower Teeth Worm Airforce Book Circus Explosive Hammer Milk Printer Signature Telescope X-ray Airport Boss Clock Eyes Hat Milkshake Prison Skeleton Television Album Bottle Clown Family Hieroglyph Mist Pyramid Slave Tennis racquet Alphabet Bowl Coffee Fan Highway Money $$$$ Radar Snail Thermometer Apple Box Coffee-shop Feather Horoscope Monster Rainbow Software Tiger Arm Boy Comet Festival Horse Mosquito Record Solid Toilet Army Brain Compact Disc Film Hose Mouth Restaurant Space Shuttle Tongue Baby Bridge Compass Finger Ice Nail Rifle Spectrum Torch Baby Butterfly Computer Fire Ice-cream Navy Ring Sphere Torpedo Backpack Button Crystal Floodlight Insect Necklace Robot Spice Train Balloon Cappuccino Cup Flower Jet fighter Needle Rock Spiral Treadmill Banana Car Cycle Foot Junk Onion Rocket Spoon Triangle Bank Car-race Data Base Fork Kaleidoscope Octopus Roof Sports-car Tunnel Barbecue Carpet Desk Freeway Kitchen Pants Room Spot Light Typewriter Bathroom Carrot Diamond Fruit Knife Parachute Rope Square Umbrella Bathtub Cave Dress Fungus Leather jacketPassport Saddle Staircase Vacuum Bed Chair Drill Game Leg Pebble Salt Star Vampire Bed Chess Board Drink Garden Library Pendulum Sandpaper Stomach Videotape Bee Chief Drum Gas Liquid Pepper Sandwich Sun Vulture Child Dung Gate Magnet Perfume Satellite Sunglasses Water Chisel Ears Gemstone Man Pillow School Surveyor Weapon Chocolates Earth Girl Map Plane Sex Swimming Pool Web
  • 9. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES RANDOM WORDS CHOOSE AND WRITE WHAT SUGGEST YOU Octopus: sea, ink, summer, fish,smell, sucker, waves, boat, sand, storm, eye, colours, sticky. Sticky bread that follow you, the bread that is in your door every moorning, a services: delivery of your prefered bread wherever you are Colourgreen bread with spinach for children that don´t like vegetables, red bread with tomato…. Summer …..
  • 10. CHOOSE DIFFERENT TYPES OF CREATIVE TECHNIQUES SCAMPER Substitute: substitute de salt for sugar, … Combine: combine bread and rice in japanese food Adapt: a bread for fitness, a bread light, a bread … Modify: a bread made multi type in the same loaf Put on other uses: Dough with colours to sculpt Eliminate: a bread without flour Rearrange: a bread as snack