1. Pet Magazines
Alexandra Kasper

3. Moderndog Magazine

4. Central Image
MastheadTag
Issue Date
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Main Coverline
Puff

5. Audience Profile

6. Regular Features
• Body & Soul
• 10 People Foods for Dogs
• Breed Profiles
• Photo Contests
• Behavior and Training Tips
• Dog-friendly Travel Guides
• New Products

7. Masthead
• Black font
• White background
• Lowercase letters
• “dog” in a bolder font than “modern”

8. Cat Fancy

9. Masthead
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Central Image
Tag
Issue Date
Main
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10. Cat Fancy Audience Profile
• CIRCULATION
194,000
(subscribers, print)
• FACEBOOK FANS
550,101
• TWITTER
FOLLOWERS
1,710
Sector and
Type
Published
By
Adsprouts
Classification
Region Frequency
Consumer
National
Magazine
I-5
Publishing
Cats U.S. Bi-Weekly

11. Regular Features
• Each issue is dedicated to a certain breed
• Health tips
• Cat poster
• Polls
• Editor’s notes
• Cat themed fashions
• Cat picture gallery

12. Masthead
• The color of the masthead changes depending on the color of
the cat and background
• All letters are capitalized
• Masthead is centered
• The central image usually goes in front of the masthead
• Font is Champion Gothic Featherweight

13. Animal Wellness

14. Tag
Masthead
Puff
Main
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Issue Date
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Central
Image
Barcode

15. Animal Wellness Audience
Profile

16. Regular Features
• Cat chat
• Tail end
• Mutts comic strip
• Case Study
• Beyond the label
• To the rescue
• Yakkity yak
• Book reviews

17. Masthead
• Changes color depending on animal on the cover
• “Animal” bigger than “wellness”
• Ariel font
• White background behind masthead
• Central image usually on top of masthead
• Tag always above “wellness”