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1. ‘where science and ethics meet’
European Forum for Good Clinical Practice
The EFGCP visual identity facelift

2. • A dated logotype
• A rigid image that does not reflect the EFGCP
dynamism and will to evolve
• An old website that leaves no place to
communication and interaction
• A need to attract new members
• A need to be younger and modern
• A lack of pictures
WHY?

3. IDEAS TO CONVEY
• Forum / Discussions / Exchange
• Human
• International
• Meetings
• Ethics
• Sciences & Medical

4. THE EFGCP NEW LOGOTYPE

5. The new identity and graphic style are being
implemented on:
• stationery
• website
• new brochure
• electronic newsletter
THE NEXT STEPS

6. EXAMPLES