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Mobile Personalization: A $169 Billion Opportunity

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As more and more people are using their smartphones and devices to shop, mobile commerce must become a top priority for any revenue-driven business. It's time to close the omni-channel conversion gap.

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Mobile Personalization: A $169 Billion Opportunity

  1. 1. MOBILE PERSONALIZATION: A $169 BILLION OPPORTUNITY
  2. 2. MOBILE IS FUNDAMENTALLY CHANGING HOW WE SHOP Mobile web driving 20% more US online sessions 82% of smartphone users consult their phones in store  Analysts expect more than half of eCommerce revenue to come from mobile by end of 2017, totaling $169 billion. 82% 
 use mobile while in stores A $169 Billion Opportunity 20%
 more mobile traffic
  3. 3. THE MOBILE CONVERSION CHALLENGE Although mobile traffic continues to grow, the majority of conversions are still taking place on desktop and tablets. Mobile contributes to only 16% 
 of purchases. 44%
 Gap Time Spent Dollars Spent 60% 40% 16% 84% Desktop Mobile
  4. 4. Desktop accounts for 50% higher average order values compared to mobile devices. 175 150 125 100 75 50 25 0 Traditional Smartphone 138.87 82.65 OrdervalueinU.S.dollars THE MOBILE CONVERSION CHALLENGE Source: Criteo 
  5. 5. POOR MOBILE WEB EXPERIENCES TRANSLATE INTO BUSINESS LOSSES While the revenue opportunities for eCommerce businesses are huge, potential customers continually feel frustrated by lackluster mobile web experiences. 4 OUT OF 6 PEOPLE
 have experienced a bad mobile shopping experience firsthand. OF USERS will leave a mobile site if it doesn’t satisfy their needs. 91% Source: Google 
  6. 6. BAD MOBILE EXPERIENCES LOSE CUSTOMERS 51% of smartphone users have purchased from a company or brand other than the one they intended to simply because they received a more relevant experience there.
  7. 7. BASED ON OUR ANALYSIS OF DYNAMIC YIELD CUSTOMER BEST PRACTICES, HERE ARE FOUR WAYS TO DRIVE MOBILE CONVERSIONS: GUIDE VISITORS TO THE RIGHT PRODUCTS CREATE OMNICHANNEL CONSISTENCY GET USERS BACK TO CONTEXT PREVENT MOBILE SHOPPING CART ABANDONMENT
  8. 8. GUIDE VISITORS TO THE RIGHT PRODUCTS Most navigational and product discovery pitfalls start with the homepage. Maximize screen space and guide visitors to discover relevant products by displaying a scrollable sub-category carousel, personalized according to the visitor’s past behavior, purchase history, and product preferences. If you don’t have enough data on the customer at hand, float a tinder-like discovery questionnaire that enables visitors to easily add new or top-selling items to the cart.
  9. 9. CREATE OMNICHANNEL CONSISTENCY More than half of US retail decision-makers fully believe retailers provide a consistent customer experience across all channels, just over a quarter of US shoppers feel the same way. Demonstrate omnichannel consistency by connecting user preferences for a certain category across all devices. If a user demonstrates repeated engagement or interest in Men’s apparel on mobile, they can be shown relevant category banners when 
 re-entering the site from desktop.
  10. 10. GET USERS BACK TO CONTEXT Brands have an extremely limited time window to guide users back to recently-viewed products. Help users rediscover items that they’ve interacted with by placing a “drawer” tab that presents recently-viewed items upon site return. Doing this will bring visitors back to context, refocus them on products that they’ve expressed interest in, and encourage them to add those products to the cart.
  11. 11. PREVENT MOBILE SHOPPING CART ABANDONMENT Mobile cart abandonment rates are nearly 30% higher than on desktops. Most mobile sites don’t have a cart abandonment strategy in place and have no way to nudge visitors to complete their purchases. Reduce cart abandonments by serving a peel notification at checkout with an incentive to complete the order now. If the visitor is experiencing technical difficulties, provide a drop down notification with a direct link to call customer support.
  12. 12. TIME TO TAKE ACTION As more and more people are using their smartphones and devices to shop, mobile commerce must become a top priority for any revenue-driven business.
  13. 13. CLOSE YOUR OWN BUSINESS 
 CONVERSION MOBILE GAP REQUEST A FREE DEMO

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