Dwipal (DK) Bose

Mumbai Area, India, Maharashtra India

Mentor and Adviser; Social and Rural Enterprises

Advertising / Marketing / PR

My professional journey of of over 50 years of which first 25 years were in advertising .Working in Ogilvy and JWT (HTA) India’s two large agencies as a Media specialist helped gather invaluable insights into the process of advertising planning and execution. Building team was another highly important learning provided by these two institutions Turning point: Chosen to build India’s first Social Communication Agency,Thompson Social. Sensitizing on social issues became my priority. This included working and interactions with NGOs and getting firsthand knowledge and understanding through interactions with the marginalized and the deprived. These included women, children and socially exclu