1. SCHOOL FLAME SCHOOL OF BUSINESS
Course Commercial Banking & Bank Management (CBBM)
Prof. Ravindran Menon ravi_menon24@yahoo.co.in +91
Faculty
9923431035
Academic
Associate
Office Timings
Max. Class Size 35
CBBM provides a framework to the students to understand the
institution of Banking and its catalyst role as financial intermediaries.
The course concentrates on the various statutes governing the banks
and its pivotal role as creators of money. It addresses the need to
improve the banking literacy by conveying important banking concepts,
tools and techniques.
The course focuses on
Bank’s role as financial intermediaries
Private banking and corporate banking
International trade & finance
Introduction
Operational risk management
New banking products and bank marketing
Students learn the intricacies of universal banking, along with the
challenging role that banks face in meeting the business needs of its
evolving clientele. The entire gamut of banking services and products
are covered with particular reference to banker– customer relationships,
various types of bank accounts & credit facilities, pricing mechanism of
banks, asset liability management, financial risk, hedging mechanism
and innovative banking products. Emphasis is also given to the topics of
bank marketing and delivery channels.
This course deals with understanding:
1. Evolution of Universal Banks
2. Ancilliary services of Banks
3. Financial sector reforms
Objectives
4. Employment of funds
5. Risk management
6. International Trade Finance
7. Marketing of new financial products & delivery channels
Class Attendance is required at lectures and students should be prepared to

2. Requirements discuss the reading assignments and other material. There will be a final
exam and three writing assignments. Students are expected to actively
participate in the deliberations, individually and group wise.
The course largely adopts case method. Every student comes to the class
fully prepared. The students will prepare the assigned cases, readings,
exercises, and discuss them in the class. In case of graded group
Methodology assignments the discussion should be strictly limited to the group
members. In a typical session, few students may be asked to start the
discussion and then rest of the class can participate. Any violation of the
academic integrity shall be dealt with very serious penalties.
Indian Institute Of Bankig & Finance Principles & Practice Of Banking ,
Macmillan
Text Books
Justin paul & Padmalatha Suresh Management of Banking and Financial
Services , Pearson Edition
P N Varshney Banking Law and Prctice, Sultanchand & Sons
Reserve Readings
Raghu Palat Retail Banking Executive excellence books
C.Jeevanandam Foreign Exchange – Practice, concepts and control ,
Additional
Sultanchand & Sons
Suggested Readings
Dr Lalit K Bansal Merchant Banking and Financial Services
Two fold evaluation viz. understanding of concepts and application of
theory to problems shall be applied to surprise quizzes, presentations,
Evaluation take home assignments and group projects. Groups shall make succinct
presentations. The group size shall not exceed three members (min two
members).
Class Participation (Individual) 20%
Submissions (Group) 25%
Grading
Quizzes / tests/case study (Individual) 30%
Term Exam (Individual) 25%
Field Trip NA

3. # TOPIC READINGS CASES/ASSIGNMENTS
1 Introduction &
Expectations
2 Why Banks? Evolution of Principles & Practices of
banking. Financial markets Banking (PPB) Unit 1
and structure of the banking
system.
Indian Joint stock Banks and
their functions. Categories
of banks and functions of
Central Bank
3 Statutes governing banks, Principles & Practices of
Retail Banking, Wholesale Banking (PPB) Unit 1, 2 &
and International Banking 3
4 Banker-Customer, rights PPB Unit 12 & 13
and obligations of bankers
5 Various types of customers PPB Unit 15 Exercises in operational
& accounts banking
6 KYC norms & NRE PPB Unit 12
accounts
7 Negotiable Instruments Act PPB Unit 14 Sec 138 Return of cheques
1881
8 Ancillary services & fee PPB Unit 16 Identify the importance of
based income fee based Income &
comparison between
banks
9 Bancassurance PPB Unit 4, 5, 6
Merchant banking, mutual
funds, wealth management
10 Financial sector reforms – PPB Unit 27
Income recognition, asset
classification and
provisioning
11 Operational risk PPB Unit 8 Why “too- big- to- fail
management, Basel banks” failed?
committee norms, capital

4. adequacy
12 ALM, credit rating, pricing, PPB Unit 36 Global Banking crisis and
securitization of assets & asset securitisation
credit derivatives
13 Employment of funds – PPB Unit 10, 25,26
fund based, non-fund based
and asset based, CIBIL,
Modes of Charge on
securities
14 Analysis of financial ratios PPB Unit 17 How much credit to be
and working capital provided?
management
15 Sustainable bank credit PPB Unit 20
linkage – MSME financing
16 Personal Banking – personal PPB Unit 23 Understanding a Bank’s
loans, home loans, balance sheet – YES Bank
educational loans, consumer
loans
17 International Trade and Foreign Exchange – Rejection of documents
finance – methods of C.Jeevanandam part 4 under documentary letters
payment, INCOTERMS, of credit - discrepancies
documentary letters of
credit UCP600, Bills for
collection , bank guarantees
18 Foreign exchange rates, Foreign Exchange – Case study – seizing
FEMA, documents in C.Jeevanandam part 3 opportunity in adversity
foreign trade
19 Pre shipment finance, Foreign Exchange –
export credit, ECGC, C.Jeevanandam part 5
factoring, forfaiting
20 Banks and the corporate Group Exercise
world
21 International Banking and Group Exercise
MNC Banks
22 New financial products and PPB Unit 30
delivery channels

5. 23 Dynamics of bank PPB Unit 34, 35, 37
marketing and marketing
channels
24 Dynamics of bank
marketing and marketing
channels
25 Course review and Wrap
Up