"Illuminate" is a leadership communications book by Nancy Duarte and Patti Sanchez. Learn more at www.duarte.com/illuminate
Leaders use a combination of communication methods to inform and inspire the people they are guiding throughout the five stages of transformation. By understanding where your audience is in their journey, you can diagnose which type of communication will be most useful: speeches, stories, ceremonies, symbols.
Sometimes, leaders use motivating communication to pull the audience toward a goal. At other times, leaders need to use warning communication to push them away from an undesirable reality.