Personal Information
Organization / Workplace
Gainesville, Florida Area US
Occupation
Marketing Manager
Industry
Writing / Publishing
About
Strategic marketing and communications professional who believes in developing a 360° approach to market planning, branding and performance management to ensure optimal visibility, engagement and revenue. Through the independent examination of organizational culture, and collaboration with key stakeholders and customers; I create strategic marketing communication plans, develop innovative people and deliver measurable results that maximize brand equity and drive revenue for an international, mid-size organization that serves trade associations and other membership-based organizations.
I have the knowledge and experience necessary to engage internal and external key influencers to becom...
Tags
professional societies
communications
trade associations
communications benchmarking
naylor
association executives
communications strategy
technology
communications survey
media
communications challenges
content strategy
audience engagement
research
enewsletters
membership marketing
online marketing
magazines
digital marketing
publishing
membership organization
trade association
non-dues revenue
integrated communications
socieities
See more
Presentations
(4)Likes
(2)Modern Brand Building Stop Campaigning and Start Committing
Betsey Merkel
•
14 years ago
Modern Brand Building
Paul Isakson
•
15 years ago
Personal Information
Organization / Workplace
Gainesville, Florida Area US
Occupation
Marketing Manager
Industry
Writing / Publishing
About
Strategic marketing and communications professional who believes in developing a 360° approach to market planning, branding and performance management to ensure optimal visibility, engagement and revenue. Through the independent examination of organizational culture, and collaboration with key stakeholders and customers; I create strategic marketing communication plans, develop innovative people and deliver measurable results that maximize brand equity and drive revenue for an international, mid-size organization that serves trade associations and other membership-based organizations.
I have the knowledge and experience necessary to engage internal and external key influencers to becom...
Tags
professional societies
communications
trade associations
communications benchmarking
naylor
association executives
communications strategy
technology
communications survey
media
communications challenges
content strategy
audience engagement
research
enewsletters
membership marketing
online marketing
magazines
digital marketing
publishing
membership organization
trade association
non-dues revenue
integrated communications
socieities
See more