Top 10 reasons your online prospecting doesn't work.

1. 10 Reasons YOUR Online
Prospecting Isn’t Working.
Doug Garner
CENTURY 21 Garner Properties
Independence, KY

2. Top 10 Reasons YOUR Online Prospecting Doesn’t Work
1. Google doesn’t know who you are

3. Google Profiles

4. Set Your Home Page to iGoogle

5. Fill your Profile with Keywords

6. Top 10 Reasons YOUR Online Prospecting Doesn’t Work
2. You don’t have a complete profile with a current photo.

7. About.me

8. Top 10 Reasons YOUR Online Prospecting Doesn’t Work
3. You place ads online that lead back to the main page of
your website and you have no way to capture them..
Google
AdWords

9. Top 10 Reasons YOUR Online Prospecting Doesn’t Work
4. You haven’t defined what effective online marketing
means for you.

10. Google Everything
• Gmail
• Maps – (google places, street scenes, directions, embed on
flyers)
• Google Docs – upload flyer 1 time - send many times, files too
large for email, blank offers and forms,
• Google Reader – RSS all the blogs you like to read in 1 spot.
• Calendar – Share with team, family, etc
• Picasa – PicNic
• Google Places
• Google Local

11. Top 10 Reasons YOUR Online Prospecting Doesn’t Work
5. You have a twitter presence but you spend all your
time following other agents.
• It’s not quantity, it’s quality.
• Follow Local by searching local
• Follow a local list by searching “nashville”
• Syndicate your facebook post, picasaweb, blog post to
Your twitter account
• Set your @Replies and DM (Direct messages) to be
emailed to you – always respond.
• Engage every chance you get (once a day 5 minutes)

12. Thing You Probably Already Know
• Of all the ways people interact digitally. Facebook controls 25% of
the market. The next closest method is email with 12% share.
• 50% of users login every day
• Facebook is today’s “word of mouth”
• Average user has 130 friends and “fans” 2 pages per month
• 90% of US population has a facebook account
• Facebook has a 21% loyalty rate, compared to Google, Bing and
Twitter at about 12%
• Avg Facebook user spends 7 Hours a month on facebook. More
then Google, Yahoo, Youtube, Microsoft, Wikipedia, and Amazon
COMBINED.
• More than 700,000 businesses have pages- 5.3B fans
• 100 Million people access facebook from a mobile device

13. Top 10 Reasons YOUR Online Prospecting Doesn’t Work
6. You are lurking on
Facebook.
Use the 5 to 1 rule – Comment on 5 other people status
updates for every 1 of your status updates

14. Everyone in real Football team Always Public Visible
Estate should Girl Scouts Multiple Admins
have a personal Agents Group Analytics
Profile. Local Clubs Pages Allow Custom Pages
NOT for business ? Updates to Fans – Like mass email
Stuff. ? Ads can be created for FB Pages

15. Pages
If you
have
an
existing
page

16. Facebook Business Page Optimized Photos.
Send email to
DougGar@gmail.com
SUBJECT:
and the link will be
emailed to you immediately
180 Pixels Wide (fixed) X 540 Pixels Tall (max)

17. Pagemodo.com

18. Send email to
DougGar@gmail.com
SUBJECT: pagemodo pics
And the pics will be emailed to you immediately

19. Facebook Ads

20. Top 10 Reasons YOUR Online Prospecting Doesn’t Work
8. Your Online Marketing is all about YOU

21. Top 10 Reasons YOUR Online Prospecting Doesn’t Work
9. Your website gives the same information as
everyone else’s.

26. Simple Blog Ideas
• Photos Only – find a kid from your area, with a
eye for photography, and offer them a buck for
each photo you use up to 365 for photos.
• Or, create multiple blogs for multiple areas, think
hyperlocal.
• Re-Blog… http://blog.century21.com
• Blog Personal Interest Stuff
• .
• .

27. Top 10 Reasons YOUR Online
Prospecting Doesn’t Work
• You aren’t calling/email people back.
• You don’t have follow up systems in place.

28. This Presentation available
• Send and email to
• DougGarner@gmail.com
• SUBJECT: Top 10 Reasons
• A copy will be sent to you immediately.