Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Right here Are Your Answers To Questions About Online
Marketing
There are so many different facets to website marketing, f...
spamming links out there, sites like Squidoo and EzineArticles will accept your links. Just remember
to keep things at one...
can really keep your customers interested in coming back.
Re-purpose your internet content to make even more revenue. If y...
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Top 8 rental car agent resume samples
Next
Download to read offline and view in fullscreen.

0

Share

Download to read offline

Right here Are Your Answers To Questions About Online Marketing

Download to read offline

There are so many different facets to website marketing, from newsletters to rotating banner ads to ...

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Right here Are Your Answers To Questions About Online Marketing

  1. 1. Right here Are Your Answers To Questions About Online Marketing There are so many different facets to website marketing, from newsletters to rotating banner ads to flash ads that take over your screen to social media. Here are some ideas that we've compiled, on a variety of online marketing topics, which will help you diversify your strategies, but remain focused on your goals. Facebook is your friend. If you have a website or online presence for your business you also need to promote that site on Facebook. You can create a page that other people can "like", and then link them to your official site through there. It will bring you a good deal of traffic that you may not have otherwise gotten. Always check your site for broken links before doing an internet promotion campaign. How humiliating would it be if you run a successful marketing campaign and then customers have the worst experience ever on your website due to broken links? Make sure you check for grammar and spelling errors as well. Take a careful look at your competition. Making sure that you have a good knowledge of your competitors is important. Visit their websites. Take a look at the keywords that they are using. Take a look at your own keywords and compare them. Improve upon your keyword usage until you find yourself featuring more prominently in search results. To market successfully on the Internet, be able to answer this question: What is your primary goal? In order to be successful selling anything, you need to have a specific target. So quantify exactly where you're aiming. Know whether you want to sell 5 copies of your e-book a day, if you want to make sure 80% of your customers visit and read a certain Web page or if you want to grow your mailing list to 300 subscribers in the next three days. Once you know your goal, you can make a good plan for getting there. To understand how your audience uses your website, you need to add analytics tracking to the site. Analytics gives you a lot of interesting intelligence about your website visitors including how many are visiting each day, how many are returning a second time, what content http://www.floridatechonline.com/programs /graduate-programs/mba-degree/m- a-internet-marketing/ they are most interested in, and much more. Some social media sites will consider you a spammer if you're promoting affiliate links with them, but others around the web are more receptive to it. As long as you're writing quality content and are not
  2. 2. spamming links out there, sites like Squidoo and EzineArticles will accept your links. Just remember to keep things at one link per article. Sharing your knowledge of Website marketing with people does not hurt you in the slightest. In fact, it will only boost your profile if you're willing to provide other newbies some tips and advice to help them succeed in their campaigns. You won't want to draw up the entire blueprint, but you can provide some basics. Create an eBook of your articles than can be branded. It's a viral method of article marketing that has proven to be highly effective. An eBook can be passed around all over the web adding to your branding and marketing. It lets you use the work you've already done to create extra buzz and more click backs. Don't underestimate the power of word-of-mouth. Provide incentives for your customers to spread the word and refer their friends to your site using a coupon or promo code. If, for example, you tell clients that they will receive a discount, free gift, or valuable coupon for referring four friends to your site, you can effectively transform one sale into five sales and so on. If your website sells a wide array of products, you likely have accessories or complementary products for many of your offerings. You should contact customers after their first purchase to show them other https://alpha.app.net/insocialstandup products that go with what they have bought. This is a useful but delicate online marketing technique. Avoid any hint of sales pressure and make your communication as informative as possible. If you have been sending newsletters to your customers and potential customers, it is a savvy online marketing strategy to convert those newsletters into website content. Some visitors who would never think of subscribing to a newsletter may nevertheless eagerly devour the same material on your site. And since you are reusing pre-existing content, the effort involved is minimal! Keep track of unused ideas for your web site and revisit them periodically to see if they might be more workable. Just because something didn't seem like a good idea six months or a year ago, doesn't mean that it still won't work. Things are always changing, and you need to keep up with them. One way to leverage web marketing is to use blogging techniques on your site. If your company has a blog, this provides a great way to share news or information with your visitors in a friendly and approachable way. If you have a personal blog, consider cross-linking it with your site and referencing your site in your blog posts if appropriate. Visitors to your blog may then visit your company site as well. It is imperative that you learn proper usage of HTML tags. HTML tags tell the search engine that this content is important. It will display in the search engine under your website name to give readers an idea of what your website is about. Search engines see this emphasized content and give it more weight when judging the quality and relevance of your page. Therefore, put an emphasis on any important keywords you are using. Try adding a few small incentives to things that are purchased from your site. Remember that all your customers that are buying from you are human and humans have basic needs. Think about including or offering discounts and coupons to things like restaurants, stores, etc. Making these free
  3. 3. can really keep your customers interested in coming back. Re-purpose your internet content to make even more revenue. If you feel your content is high quality, look into syndicating your content to other websites and even look outside of the web. Your local newspaper may be interested in publishing the content, along with consumer magazines, your industry's trade publications and newsletters. Take advantage of your relationship with other respected online companies and retailers by offering free advertising space. This is an excellent option because it allows your business to benefit from the respectability and favorable reputation of the other party. Furthermore, other advertisers may see that you have partnered with a very credible company and will want to advertise on your site as well. Using these tips in your online marketing will help your business grow and create a positive online presence. Online marketing expands your business out of the local realm and into a world wide customer base that needs to be tapped properly for increased profits and future success.

There are so many different facets to website marketing, from newsletters to rotating banner ads to ...

Views

Total views

167

On Slideshare

0

From embeds

0

Number of embeds

3

Actions

Downloads

2

Shares

0

Comments

0

Likes

0

×