DNS Business Development Workshop Course Overview This course is designed to provide a basic understanding of the Domain Name System (DNS) industry and business drivers to enable entrepreneurs to understand potential business opportunities in this industry. The course will focus on practical issues where appropriate, with case studies and listings of available resources and vendors in the industry. Ample time will be included for networking opportunities and identifying available resources for on-going assistance after the conclusion of the course. The course will occur over a 5 day period, with an early end on the last day to accommodate travel schedules

1. PROMOTION & SALES GUIDE
July 2014

2. CONTENTS
About Us................................................................................................... 1
Why .CLUB?.............................................................................................. 2
Quick Facts...........................................................................................3
Marketing Support .............................................................................5
Promotional Plan ................................................................................6
P.R. Activities........................................................................................8
Marketing Guide .................................................................................9
Contact Us ........................................................................................ 15

3. 1
About Us
.CLUB DOMAINS, LLC is a Fort Lauderdale, Florida based company founded by serial
entrepreneur Colin Campbell (Tucows, Hostopia). The Company was formed in 2012
specifically for the purpose of applying for and operating the new generic top level domain
name (gTLD) “.CLUB” as well as to create a complimentary online social network platform for
clubs and membership organizations.
The Internet has connected us in ways we never dreamed of. Every day, communities and
groups are forming around every imaginable interest. Whether a tribe of two or two
thousand, there’s never been a better, easier time for people to come together around a
common passion.
There’s never been a better time to be a part of a club. Now you’ll be able to get the perfect
yourname.club address – a URL that has meaning and marketing value… a URL that
immediately tells the world you are about people sharing a common interest, whatever that
passion may be.

4. 2
Why .CLUB?
A global brand: Club is Club all over the world.
An open domain with no restrictions
The perfect domain for any social community, loyalty, fan or affinity group.
An extension that adds meaning and marketing value to anything to the left of the
dot.
Not Just A Generic – A Super Generic!
“CLUB” is not like any other “generic” string
– It immediately brings recognizable meaning and marketing value to any
name to the left of the dot.

5. 3
Quick Facts
.CLUB IS LIVE!
.CLUB entered its general availability period on May 7th
, 2014 and has sold over 80,000+
.CLUB Domain names through a network of 80+ signed registrars from around the world.
WILL ANYONE BE ABLE TO GET A .CLUB NAME?
Yes! .CLUB is a completely open registry with no restrictions or validation hurdles to obtain a
name. Whether you are an established organization with thousands of members, or an
individual with a passion you want to share, there’s a .CLUB name for you.

6. 4
EXAMPLES OF REGISTRARS WHO FEATURE AND SELL .CLUB DOMAIN NAMES
Please visit www.nic.club for more...

7. 5
Marketing Support
We are supporting .CLUB with a seven figure marketing campaign that includes traditional
and non-traditional efforts. Digital, Outdoor, Social, and direct marketing will be utilized, as
well as many grassroots efforts and strategic marketing partnerships (including co-marketing
opportunities with registrar partners as appropriate).
We also provide some downloadable CREATIVE ASSETS which you can use to feature us in
your website:
Logos
Taglines
Graphics
Brochures
(Get them all in one zip file: here)
To be featured on our website or if you wish a closer co-operation with us, such as a joint marketing
campaign. Email our CMO, Jeffrey Sass: jeff@nic.club

8. 6
Promotional Plan
We have a strategic promotional plan for promoting .CLUB using different methods. Some of
which we have already started and the others will implemented in due time. Below are brief
highlights of the plan.
Seven Figure Launch Campaign
PR & Social Underway
Attendance/Sponsorship at Industry & Vertical Events
Digital Awareness Campaign through blogs and online media
Direct Campaign (email & call center) to CLUB ™ holders
Outdoor (Taxi Top/ Bus) Campaign in select markets
Radio (satellite, streaming)
Social
Print
Channel Support & Co-Marketing

9. 7
EXAMPLES OF PROMOTIONAL CAMPAIGNS EXECUTED

10. 8
P.R.Activities
We are supporting .CLUB with P.R activities through various Media and channels. Below is a
short list of activities we have planned.
Continued Media Outreach
• Press Releases
• Article Development
• Ongoing Pitching & Discussions with Media
• Promotion of Founders Club Members
Thought Leadership Campaigns
• Byline Article Placements
• Marketplace Education
• Social Media Engagement
PR Targets
• Brand Managers
• Technology Media
• Advertising/Marketing Media
• Business & Legal Media
• Mainstream Consumer Media

11. 9
Marketing Guide
We would like to make sure that your customers are “Aware” they now can register a .CLUB
domain name. Therefore for this we would like you to support .CLUB from your side.
Listed below are the recommendations to promote .CLUB in order to gain more business
and interests:
Include .CLUB in your company logo’s or graphical promotions on the new gTLD’s
promotional pages.
Create a customized .CLUB promotional page.
List us in multiple appropriate new gTLD categories such as business, lifestyle &
communities, culture, arts & entertainment, sports & health clubs etc.
Add us in your spinners list or in your domain availability search or Top Featured,
Popular, Highlighted or Top 10/20/30 lists.
In the next few pages we have displayed some examples of the above mentioned
promotional methods.

12. 10
COMPANY LOGO/GRAPHICS PROMOTIONS:
Feature .CLUB in your company logo/graphics or GTLD Graphics.
Graphic Examples: Logo Examples:

13. 11
CUSTOMIZED .CLUB PAGES:
Dedicated landing pages explaining the value of branding using .CLUB.
Examples:

14. 12
LIST US IN THE FOLLOWING NEW GTLD CATEGORIES:
We suggest that you list us in the certain categories in your new gTLD section to give a more
defined & better branding identity.
Below are some categories .CLUB can be listed in and some live .CLUB website examples in
the category.
Businesses:
- Shaving.Club (www.shaving.club) -Membership Based Service for Shaving Products
- Mipay Club (www.mipay.club) – Mobile Payment Platform in Kenya
- MVNO.Club (www.mvno.club) - Mobile Virtual Network Operator Reseller in China
Lifestyle & Communities (Social Groups, Organizations & Fan Clubs)
- Facebook Clubs such as the The Dudes Club uses www.thedudes.club
- Twitter Clubs such as Fish- Derek Dick uses www.fishheads.club
- Fan Clubs : 50 Cent has www.50inda.club and Demi Lavato has www.lavato.club
Culture & Interest (food, arts, foreign culture, etc.)
- Minneapolis Pizza Club uses www.mpls.club for their pizza lovers group
- German Pinscher breed dog lovers use www.germanpinscher.club for their club
- EFriends Club uses www.efriends.club for their gaming community

15. 13
Entertainment (bar venues, night clubs, lounges, Comedy Clubs)
- Crackers Comedy Club uses www.crackerscomedy.club
- Lit UltraBar a premiere club venue uses www.litultrabar.club
- Battle Rap Club uses www.battlerap.club for it members who can participate in rap music events
Sport & Health Clubs (Gym, Football clubs, Fitness Clubs)
- Tiffany Rothe Workouts uses www.icfc.club for her Inner Circle Fit Club
- Shorinryu Karate Club uses www.shorinryu.club for their martial arts club
- Green Acres Country Club uses www.greenacres.club for their Country Club Members
- GoDaddy’s Golf League uses www.golfdaddy.club for GoDaddy’

16. 14
ADD US IN THE SPINNERS/TOP POPULAR LISTS/FEATURED:
Include us in your domain availability search and have .CLUB included in the top search
results. Also add us to the Top Featured, Popular, Highlighted or Top 10/20/30 list. Our
experience has shown that featuring .CLUB in this fashion will result in a large number of
expressions of pre-registration interest.

17. 15
Contact Us
EMAIL
Sales & Marketing Related Queries
jojohn@nic.club
Registrar Related Queries
registrars@nic.club
Information Related Queries
info@nic.club
ADDRESS
Join the .CLUB!

18. 16