Dinesh Kumar has over 5 years of experience in the IT industry developing and testing web pages for devices like tablets and smartphones using HTML5, CSS3, jQuery, and JavaScript. He has experience creating online marketing campaigns in Adobe Target and implementing tags in Ensighten and Adobe analytics tools. The resume lists his roles and responsibilities on several projects involving digital marketing tags, A/B testing campaigns, and developing mobile microsites for a bank.

1. Resume
Dinesh Kumar. R dineshbnmit@gmail.com
Mob : 91 9845518645
Professional Summary:
• I posses 5 years of experience in IT industry under Banking domain.
• I possess 2+ years of hands on experience on developing and testing web pages for handset devices
& tablets.
• Proficient in HTML5, CSS3, jQuery, Java Script.
• I possess 2 years of experience in creating online campaigns in Adobe Target.
• I possess 1 year of experience in Ensighten Tag management System.
• I possess a basic knowledge of Adobe DTM & Tealium TMS tool.
Salient Projects:
Project Name DITO
Organization Cognizant Technology Solutions
Duration July 2015 to till date
Project Description Project involves tagging digital marketing tag (like: Yahoo, Bing, Facebook,OwnerIq,
Adobe sitecatalyst, Test and target, LiveEngagement, etc) on multiple usbank sites &
platforms.
Software Operating System Windows 7
Tools
Testing Tools
Scripting Language
Ensighten Tag management system,
Browser debugger,
JavaScript, JQuery
Role Played • Implementation/tagging digital marketing tags like Yahoo, Bing,
Facebook,OwnerIq,Doubleclick,Flood Light,etc on pages.
• Tagging Adobe sitecatalyst App Measurement(s_code.js) file to DOTCOM &
Responsive pages) .
• Tagging Adobe Target mbox.js (or AT.js) file on pages synchronously.
• Tagging Live Person & Live Engagement tags to pages.
• Tagging Adobe sitecatalyst code to Touch apply pages (SPA).
• Trained 3 resources on Ensighten TMS tool.
• Implementing Marketing Could Id (Visitor API) to pages.
Project Name Omniture
Organization Cognizant Technology Solutions
Duration May 2013 to June 2015
Project Description Project involves creating A/B campaigns, MVT campaigns,Targeted campaigns. After
implementation, validating the campaign and then finally giving reports using Adobe
Analytics with insights.
Software Operating System Windows 7

2. Tools
Testing Tools
Scripting Language
Omniture Test&Target, Omniture Site catalyst
Firebug,Charles,HTTP Watch,
JavaScript, JQuery, HTML, CSS3
Role Played • Campaign development using HTML,Javascript,CSS3 and JQuery
• Optimization Strategies for campaign design: User profile based
Segmentation & targeting
• Reporting campaign performance with Adobe analytics integration
• Documentation of workflows & processes.
• Perform QA & post launch validation on the website for the campaigns
created.
• Trained many new joinees on TnT tool.
Project Name Mobile Microsites
Organization Cognizant Technology Solutions
Duration Nov 2011 to Apr 2013
Project Description The mobile Micro site project is initiated to create a mobile device specific
experience for U.S. Bank customers and prospects looking for public content
about the bank’s products and services. With the increasing penetration of
mobile devices such as tablets and smart phones among customers, U.S. Bank
has identified a niche opportunity to provide an engaging customer experience
and marketing information about U.S. Bank products and services to the
customers using mobile devices.
Software Operating System Windows 7
Languages JQuery, HTML 5, CSS3, JavaScript
Role Played • Develop the pages as per the style guide provided by the client.
• Track the requirements clarification from the development point of view.
• Track the style guide, image assets and wireframe provided.
• Create the Application Design Document.
• Create pages as per the Mock ups.
• Update the Weekly Status Report.
• Coordinate with Content management team in developing pages using
Teamsite tool.
• Do content testing and UI testing.
Professional Experience:
Organization Designation Duration
Cognizant Technology Solutions Associate Jul 2011 – Till date
Technical Qualification:
Operating Systems Windows 8, Windows 7

3. Technologies Language HTML5, CSS3, JavaScript, JQuery
Tools Adobe Test and Target, Ensighten Tag Management, Adobe Sitecatalyst,
Basics Of Adobe DTM.
Academic Qualification:
Degree
Bachelor Of Engineering (Electronics & Communication
Engineering)
Institute B.N.M. Institute Of Technology
University VTU University, Belgum
Duration 2007 – 2010 (Academic Year)
Degree Diploma (Electronics & Communication Engineering)
Institute V.V.E.T Polytechnic,
University D.T.E. Bangalore
Duration 2004 – 2007 (Academic Year)