The Open Network for Digital Commerce (ONDC) intends to level the playing field for e-commerce in India by addressing many important issues and offering equal chances to everyone involved in the digital commerce sector.

1. 6/13/23, 11:44 AM Deorwine Infotech's answer to How does ONDC plan to level the e-commerce playing field in India? - Quora
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Deorwine Infotech
Website and App Developer at Deorwine Infotech (2015–present) · 23h
The Open Network for Digital Commerce (ONDC) intends to level the playing field for e-
commerce in India by addressing many important issues and offering equal chances to
everyone involved in the digital commerce sector.
Here's how ONDC intends to do this:-
1. Open and Decentralized Platform: ONDC offers an open and decentralized platform
that allows for smooth integration and collaboration among multiple stakeholders such as
retailers, logistics providers, payment gateways, and technological service providers. This
open design ensures that all participants, regardless of size or scale, have equal access and
involvement.
2. Compatibility and standardization: ONDC works on standardizing APIs (Application
Programming Interfaces) and data formats to enable compatibility across platforms and
systems.
This supports a level playing field through eliminating the need for exclusive connections
or platform dependencies, making it easier for businesses of all sizes to connect and
function within the digital commerce ecosystem.
3. Transparent and Fair Market Practices: By giving insight into price, inventory, and
other relevant data, ONDC aims to promote transparency and fair market practices. This
allows customers to make sensible choices while also ensuring that all market players,
particularly small and medium-sized companies (SMEs) and local firms, have an equal
opportunity to compete.
4. Infrastructure and Service Access: ONDC intends to enable access to a common
digital infrastructure, which will include technological services and logistical capabilities.
5. Support for Local and Regional Players: ONDC recognizes the importance of local
and regional players in the Indian e-commerce landscape. It aims to empower these
players by providing them with the necessary tools, resources, and support to effectively
compete against larger national and international e-commerce platforms.
Smaller companies can use this to overcome infrastructural limitations and financial
restrictions, allowing them to compete on an equal footing with bigger competitors in
terms of reach, delivery capabilities, and customer experience.
6. Data Empowerment and Consumer Privacy:
by granting them ownership over their data and enabling them to use data insights for
improved decision-making and personalized consumer experiences. At the same time,
ONDC prioritize customer privacy and data security, ensuring that data is managed
responsibly and in accordance with present regulations.
By implementing these steps, ONDC intends to establish a more inclusive and competitive
e-commerce environment in India, where firms of all sizes can succeed, develop, and
prosper. The goal is to level the playing field, foster healthy competition, and ultimately
benefit both businesses and consumers in the Indian market.
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How does ONDC plan to level the e-commerce playing
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ONDC seeks to empower companies
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