1. Ad Type Reference Guide
Premium
Standard Ad
Drives offsite
Can be video (<3 min) or static image
Specs: 25 char headline, 90 char body copy, 110x80 px image
Ad shows on homepage (News Feed)
Purchased on CPM via an IO
Premium Page Post (PPP) – Video
90 characters of text associated with the post can be shown
If the video is hosted on Facebook, when a user clicks Play, the
rest of the site is whiteboxed and the video expands
If a user’s friends like the Page, their names & faces will be
shown above the main body of the ad, increasing the size of
the ad
Specs: Video will show as 185x104 px, 16:9 aspect ratio
Purchased on CPM via an IO
Premium Page Post (PPP) – Photo
If a user’s friends like the Page, their names & faces will be
shown above the main body of the ad, increasing the size of
the ad
Specs: Photo will show as 168x128 px, 4:3 aspect ratio
Purchased on CPM via an IO

2. Ad Type Reference Guide
Premium
Premium Page Post (PPP) – Question
90 characters of text associated with the question can be
shown
If a user’s friends like the Page, their names & faces will be
shown above the main body of the ad, increasing the size of
the ad
Specs: Question can show up to 3 options for answers
Friends’ faces will show up to the right of the answers they
provided
Purchased on CPM via an IO
Premium Page Post (PPP) – Status
90 characters of text associated with the post can be shown
(note: screenshot that says 150 for premium, 120 for
marketplace is out of date)
If the text is over 90 characters, it will be truncated with an
ellipsis
Purchased on CPM via an IO
Premium Page Post (PPP) – Event
90 characters of text associated with the post can be shown
If a user’s friends like the Page, their names & faces will be
shown above the main body of the ad, increasing the size of
the ad
Specs: Event will show a 75x75 thumbnail and text pulled from
the event description. That text will be truncated at roughly 5
lines
Purchased on CPM via an IO

3. Ad Type Reference Guide
Premium
Premium Page Post (PPP) – Link
90 characters of text associated with the post can be shown
If a user’s friends like the Page, their names & faces will be
shown above the main body of the ad, increasing the size of
the ad
Specs: Links will show up to 90 characters of the post, a 75x75
px thumbnail and text scraped from the destination page
(roughly 5 lines of text)
Purchased on CPM via an IO
Marketplace
Standard Ad
Drives offsite
Static image only
Specs: 25 char headline, 90 char body copy, 110x80 px image
Ad shows on Profiles & Pages
Purchased on CPC or CPM (CPC is recommended)
Like Ad
Drives to Facebook Page
Static image only
Specs: headline is the Page name, 90 char body copy, 110x80 px
image
Ad shows on Profiles & Pages
Purchased on CPC or CPM (CPC is recommended)
Event Ad
Drives to your Facebook Event
Static image only
Specs: headline is the Event name, 90 char body copy, 110x80
px image
Ad shows on Profiles & Pages
Purchased on CPC or CPM (CPC is recommended)
If friends of user has joined the event, their names appear
under the creative

4. Ad Type Reference Guide
Page Post Ads: Marketplace
Marketplace Page Post (MPP) - Text
Boosts a text post to fans, friends of fans, and/or the general
user base
Up to 90 characters of text from the post are shown; extra
characters are truncated with an ellipsis
Marketplace Page Post (MPP) - Video
Boosts a video post to fans, friends of fans, and/or the general
user base, based on targeting
Up to 90 characters of text from the post are shown; extra
characters are truncated with an ellipsis
Specs: Video can show up to 128x72 px
Marketplace Page Post (MPP) - Photo
Boosts an image or video post to fans, friends of fans, and/or
the general user base
Up to 90 characters of text from the post are shown; extra
characters are truncated with an ellipsis
Specs: Image can show up to 118x90 px
Marketplace Page Post (MPP) - Question
Boosts question post to fans, friends of fans, and/or the general
user base
Up to 90 characters of text from the post are shown; extra
characters are truncated with an ellipsis
Up to three options from the question can be shown (either
exactly 3 answers, or 2 and a “see more” link)
Marketplace Page Post (MPP) - Link
Boosts question post to fans, friends of fans, and/or the general
user base
The name of the link destination is listed with a thumbnail
scraped from that destination

5. Ad Type Reference Guide
Featured Stories
Page Like Featured Story
Shows users that their friend has liked a Page
Thumbnail of Page’s profile photo is shown
Great for fan acquisition
Page Post Like Featured Story
Shows users that their friend has liked a Page’s post
Snippet of post is shown
Great for driving engagement, though volume depends on the
volume of likes & comments generated by posts
App Used / Game Played Featured Story
Shows users that their friend has used a canvas application or
played a game
Thumbnail of Page’s profile photo is shown
Great for app awareness & usage
App Shared Featured Story
Shows users that their friend has shared a story from using a
canvas or Page tab application
Thumbnail of Page’s profile photo is shown
Great for app awareness & usage
Check In Featured Story
Shows users that their friend has checked into a location
Thumbnail of location’s Page profile photo is shown
Great for driving foot traffic
Domain Featured Story
Shows users that their friend has liked an item on your site
Thumbnail of the item image is shown (using OG tags)
Great for driving traffic to your site