2. BACKGROUND INFORMATION
A main element of differentiation between this athletic drink
from others, is the fact that this brand is the official sponsor
of the Olympic games.
3. GOAL
-To Create a 30 second spot that includes all brand
elements, such as; inspiration, persistence, and
athletic achievement. All of this, by also making
emphasis on the ownership of the event.
4. THE COMMERCIAL
The commercial takes place in a empty court. A young
boy is located at the bottom of a hoop. He slowly starts
bouncing the ball, and slowly starts walking forward.
Voiceover starts.
5. As the camera moves backwards facing the young boy in a
very smooth motion, clips of the boy training will intercut with
the dolly movement. These clips will consist of tight images of
the same kid doing different kinds of basketball related
exercises.
6. Then we go back to the original shot. The camera is still moving
backwards, and we encounter the same kid who is now a couple
years older. He starts to increase the pace little by little and is
still moving towards the other end of the court.
He will be using the same outfit so it´s clear to the viewer it´s the same
kid, but older. As this happens, we also start to hear a crowed in the
background.
7. Once more, images of the 17 year old training will intercut with the main
shot.
8. Back to the original shot, but now the boy is older and he´s dribbling
forward while the camera is still moving backwards. Once the man is
close enough to the opposite hoop, he stops and gets ready to take a
shot.
By this time the crowd in the background has
gotten much louder and the camera stays still on
the player.
9. The player raises his arms to take a shot, closes his eyes , and a
third intercut of images of the player at all ages practicing is
displayed.
10. the player opens his eyes, and we realize were back to the first character. The
camera is still facing him. He makes the shot , but we hear it rather than see it.
Once he openes his eyes, everything is silent.
11. the player remains still while the camera keeps moving backwards. This will provide
the viewer a better exposure of the gym. This is when we realize it was all a vision,
and the player is by himself practicing.
As we get a wider perspective of the gym, we encounter a table to the
side that has powerades on it.
12. The young boy moves to the table, grabs a powerade and takes
a sip. He then places the powerade back on the table.
13. Once the young boy places the powerade back on the table, the camera
moves in a smooth motion towards the table, it then moves in an upward
motion above the bottles giving a bird’s eye view of the bottles.
14. The camera descends towards the bottles in a bird’s eye view, and stops once it
reaches a certain height that is similar to the logo of the Olympic rings.
The Voiceover ends.
