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Pitch Clinic - Dave Parker - Seven Peaks Ventures

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Startup Pitch Clinic - Dave Parker, Seven Peaks Ventures. Author of "6 Month Startup - Ideation to Revenue"

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Pitch Clinic - Dave Parker - Seven Peaks Ventures

  1. 1. So you have a Startup Idea? Pitch Clinic © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  2. 2. Welcome! https://www.slideshare.net/daveparker sea/pitch-clinic-seattle-startup-week- dave-parker-seven-peaks-vc © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  3. 3. Agenda What do Investors look for? Big Ideas/Big Markets Business Models 8 Rules Example Break Your Turn – Pitches and Feedback © 2016 Code Fellows www.DKParker.com
  4. 4. Rules of the Road ○ Don’t Ramble – I’ll interrupt ○ Network – you need to build you network for the future starting tonight ○ Attend – “6 Month Startup” starting October 18 > Ideation to Revenue – Entrepreneur Development Program > Students $20 > Founders $35 > At the Door $45 > Includes dinner > Monthly Milestones > Access to Mentors
  5. 5. Mentors ○ Serena Glover – Angel Investor and Advisory ○ Caitlin Goetz – Head of Community at Lighter Capital ○ Dave Parker – Venture Partner @SevenPeaksVC
  6. 6. Don’t be afraid to share your idea! © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  7. 7. What Investors Look for in a Startup 1. Team 2. Market 3. Idea 4. Traction > Product > Revenue 5. Business Model 6. Timing 7. IP or Knowledge of the market and speed © 2017 DKParker, LLC www.DKParker.com
  8. 8. About Markets ○ B2B or B2C ○ Billions ○ $100M opportunity ○ If you own the market how big would it be ○ Established vs immature – headwinds vs tailwinds ○ Market leader vs first mover ○ Known vs unknown ○ Go to market knowledge © 2017 DKParker, LLC www.DKParker.com
  9. 9. BIG Ideas ○ Simple ○ Transformation vs incremental ○ Changes the market ○ Creates new market from nascent demand ○ Changes the world © 2017 DKParker, LLC www.DKParker.com
  10. 10. ○ Passion ○ Ideas matter ○ Product matters ○ Is important but not sufficient ○ Execution matter if it’s a good idea ○ Company = investments © 2017 DKParker, LLC www.DKParker.com
  11. 11. Thinking Like an Investor ”When we invest in a company, we consider six things – Team, Team, Team, Market, Progress and Idea” David Cohen, Techstars founder video @6:30 Single Biggest Reason Startup Fail – Bill Gross Idea Lab Founder Video Idea, Team, Business Model, Funding, Timing © 2017 DKParker, LLC www.DKParker.com
  12. 12. 8 Rules © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  13. 13. 8 Rules 1. Simple Ideas Win 2. You have a revenue stream 3. Name your customer 4. Make something explainable 5. Small Markets suck 6. Mix in a secret sauce 7. Be Original 8. What questions do you want me asking after your pitch © 2017 DKParker, LLC www.DKParker.com
  14. 14. © 2017 DKParker, LLC www.DKParker.com
  15. 15. Explain Your Idea © 2017 DKParker, LLC @DaveParkerSEAwww.DKParker.com
  16. 16. Madlibs for Startups © 2017 DKParker, LLC www.DKParker.com Hi, I’m <your name here>, and I’m the problem I’m solving is <insert problem here>. Our product <insert product info here> is designed for our target customer of <insert target customer here>. We make money by <insert method here> and our team is the right team because <insert why you’re awesome here>
  17. 17. The Offering ○ Be specific > A “social utility” vs a commerce site ○ Avoid buzzwords > “mobile social CRM” vs. iPhone App ○ Skip the Adjectives – please > ”a revolutionary service” vs. backend software © 2017 DKParker, LLC www.DKParker.com
  18. 18. The Audience ○ Identify Demographics > IT buyer, new mother ○ Specific Market > Artists and musicians vs unsigned alternative bands ○ Clarify the buyer > Large businesses vs purchasing manager ○ How large is the market © 2017 DKParker, LLC www.DKParker.com
  19. 19. The Problem ○ Pain pill vs vitamin ○ Is the value to be created? ○ Can that value be captured? ○ Is it really a problem? Or do you just want it to be a problem? ○ If not a problem, e.g. a Game is it fun? © 2017 DKParker, LLC www.DKParker.com
  20. 20. Secret Sauce ○ What’s special about the product ○ What’s special about you ○ What’s special about the team © 2017 DKParker, LLC www.DKParker.com
  21. 21. BREAK © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
  22. 22. Workshop – Your Turn © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
  23. 23. I am developing (solve a problem) (a target audience) (with secret sauce). (a defined offering) Step 1: Articulate Step 2: Evaluate Simple idea? One revenue stream? Identifiable customer? Easily explainable? Large enough market? Legitimate secret sauce? Original? to help © 2017 DKParker, LLC www.DKParker.com
  24. 24. Resources © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
  25. 25. Resources ○ Crunchbase > Funded companies, amount, investors. > ”Pattern Match” for companies that are similar ○ Business Models – ideas are unique, seldom are business models > 9 B2B > 10 B2C ○ Blogs > Tom Tunguz, Redpoint http://tomtunguz.com/ SaaS and MRR > Brad Feld, Foundry Group http://www.feld.com/ > Fred Wilson, Union Square http://avc.com/ > Version One – Marketplace VC Blog, http://versionone.vc/ ○ Pitch Resources > Startup Weekend > Best Startup Pitch decks > Guy Kawasaki “10 Slides” © 2017 DKParker, LLC www.DKParker.com
  26. 26. Q&A @DaveParkerSEA© 2017 DKParker, LLC www.DKParker.com
  27. 27. Thanks! @DaveParkerSEA Dave@DKParker.com © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com
  28. 28. Add Idea Survey www.DKParker.com
  29. 29. Pitch Time? © 2016 Code Fellows @DaveParkerSEAwww.DKParker.com

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