SlideShare a Scribd company logo
1 of 71
Download to read offline
Designing
Virtual Realism
        Seattle, May 2009

               Dan Rubin
              Sidebar Creative
Designing Virtual Realism Seattle, May 2009




   Hi!
    Dan Rubin
    superfluousbanter.org
    @danrubin




                                          Me, according to nGen works @ http://happywebbies.com/




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




      Web
      Standards
      Creativity
       by Dan Rubin
          (and 9
          other guys)




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




      Pro CSS
      Techniques
       by Jeff Croft
          Ian Lloyd
          Dan Rubin




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Look & Feel

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   We do this
   every day.

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




                                               Photo: Peter Zelnik (http://www.sxc.hu/photo/1170873)
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




                                               Photo: Kriss Szkurlatowski (http://www.sxc.hu/photo/1165285)
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




                                               Photo: David Thomson (http://www.sxc.hu/photo/1172713)
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




                                               Photo: Dedy Ong (http://www.sxc.hu/photo/1161259)
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




                                               Photo: Roberto Ribeiro (http://www.sxc.hu/photo/1173672)
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Context is
   important.

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




                                               Photo: David Ritter (http://www.sxc.hu/photo/941686)
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




                                               Photo: Craig Jewell (http://www.sxc.hu/photo/945272)
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Tactile
   Interaction

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Design for
   Intuition.

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Mimic
   physical
   interfaces.
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




                                               Photo: Pascal Montsma (http://www.sxc.hu/photo/230015)
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




                                               Photo: Ivaylo Georgiev (http://www.sxc.hu/photo/426359)
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Creating
   an Illusion.

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Some interfaces
   already do this.


©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Invite people
   to touch your
   interface.
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Adding noise
   creates a
   basic texture.
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Aesthetic-
   Usability
   Effect
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   “Attractive
   things work
   better.”
                                               — Donald Norman
          http://jnd.org/dn.mss/emotion_design_attractive_things_work_better.html



©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Traditional
   Media

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Photographic

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Physical
   Items

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Onward to
   Photoshop!

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   What can we
   do about it?

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Use consistent
   light sources.

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Embrace
   Gradients and
   Shadows.
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Never use
   default filter
   settings.
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Never use
   default filter
   settings. Ever.
©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Focus on
   subtle effects.

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   Scanners +
   Cameras.

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   USE THEM.

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   If nothing else,
   add noise.

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




     Resources

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




     Virtual
     In Defense of Eye Candy – Stephen P. Anderson
     http://www.alistapart.com/articles/indefenseofeyecandy/

     Aesthetic-Usability Effect – Mark Boulton
     http://www.markboulton.co.uk/journal/comments/aesthetic_usability_effect/


     Physical
     Don’t Make Me Think – Steve Krug
     The Design of Everyday Things – Donald Norman
     HOW Magazine, June 2009



©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




     Questions?

©2009 Dan Rubin » http://sidebarcreative.com
Designing Virtual Realism Seattle, May 2009




   fin.
   slideshare.net/danrubin
   twitter: @danrubin




©2009 Dan Rubin » http://sidebarcreative.com

More Related Content

More from Dan Rubin

Web Typography: A (Brief) Review
Web Typography: A (Brief) ReviewWeb Typography: A (Brief) Review
Web Typography: A (Brief) ReviewDan Rubin
 
Designing Virtual Realism - AEA Chicago, 2009
Designing Virtual Realism - AEA Chicago, 2009Designing Virtual Realism - AEA Chicago, 2009
Designing Virtual Realism - AEA Chicago, 2009Dan Rubin
 
Designers & Developers Sitting in a Tree (Web09)
Designers & Developers Sitting in a Tree (Web09)Designers & Developers Sitting in a Tree (Web09)
Designers & Developers Sitting in a Tree (Web09)Dan Rubin
 
Design and the Art of Freelancing - AWDG April 2009
Design and the Art of Freelancing - AWDG April 2009Design and the Art of Freelancing - AWDG April 2009
Design and the Art of Freelancing - AWDG April 2009Dan Rubin
 
Reaching Stylesheet Nirvana, Web Design World 2008, Boston
Reaching Stylesheet Nirvana, Web Design World 2008, BostonReaching Stylesheet Nirvana, Web Design World 2008, Boston
Reaching Stylesheet Nirvana, Web Design World 2008, BostonDan Rubin
 
Details Make the Difference, Web Design World 2008, Boston
Details Make the Difference, Web Design World 2008, BostonDetails Make the Difference, Web Design World 2008, Boston
Details Make the Difference, Web Design World 2008, BostonDan Rubin
 
Design Is In The Details - WV 2008
Design Is In The Details - WV 2008Design Is In The Details - WV 2008
Design Is In The Details - WV 2008Dan Rubin
 

More from Dan Rubin (7)

Web Typography: A (Brief) Review
Web Typography: A (Brief) ReviewWeb Typography: A (Brief) Review
Web Typography: A (Brief) Review
 
Designing Virtual Realism - AEA Chicago, 2009
Designing Virtual Realism - AEA Chicago, 2009Designing Virtual Realism - AEA Chicago, 2009
Designing Virtual Realism - AEA Chicago, 2009
 
Designers & Developers Sitting in a Tree (Web09)
Designers & Developers Sitting in a Tree (Web09)Designers & Developers Sitting in a Tree (Web09)
Designers & Developers Sitting in a Tree (Web09)
 
Design and the Art of Freelancing - AWDG April 2009
Design and the Art of Freelancing - AWDG April 2009Design and the Art of Freelancing - AWDG April 2009
Design and the Art of Freelancing - AWDG April 2009
 
Reaching Stylesheet Nirvana, Web Design World 2008, Boston
Reaching Stylesheet Nirvana, Web Design World 2008, BostonReaching Stylesheet Nirvana, Web Design World 2008, Boston
Reaching Stylesheet Nirvana, Web Design World 2008, Boston
 
Details Make the Difference, Web Design World 2008, Boston
Details Make the Difference, Web Design World 2008, BostonDetails Make the Difference, Web Design World 2008, Boston
Details Make the Difference, Web Design World 2008, Boston
 
Design Is In The Details - WV 2008
Design Is In The Details - WV 2008Design Is In The Details - WV 2008
Design Is In The Details - WV 2008
 

Recently uploaded

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesBoston Institute of Analytics
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 

Recently uploaded (20)

Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 

Designing Virtual Realism (AEA09)