The document discusses a brand focused on connecting people to nature through fragrances and quartz crystals. The brand's ethos is based on using natural and organic ingredients like quartz crystals, which have healing properties representing love, optimism, and peace. The brand wants to make fragrances a shared experience by including gifts of quartz crystals with purchases to distribute among loved ones. The proposed idea is a line of fragrances inspired by different quartz crystals, with each bottle and accompanying quartz gifts representing the characteristics of that crystal. The target consumer is described as a healthy, independent female in her 20s-30s with a laidback personality who spends disposable income on self-care, cosmetics, travel and luxury items

2. Our brand story is
focused on an
appreciation for
being physically,
emotionally and
spiritually connected
to the Earth and
those around you
through fragrance
and the use of
Quartz crystals

3. Our brand ethos is based around the importance of natural
and organic ingredients - Quartz crystals are the most
natural remedy for physical and mental wellbeing and have a
long history of healing and purifying properties; they
represent everything from love and optimism to patience and
inner peace.We feel that fragrance doesn’t have to be merely a personal
experience, but is something that can be shared with others,
and so we are challenging ideas of what you’d typically buy
alongside a fragrance to make it experiential for you and
those who are close to you
Brand
Story

4. Our
Idea
Our idea for the fragrance
is a range of quartz crystal
inspired scents. There will
be a perfume for each
crystal in which we will aim
to represent the
characteristics of that
crystal with the bottle and
gifts that come with the
quartz to distribute
amongst loved ones.

5. Consumer
1
Female - 20’s to 30’s
In the height of their career
Likes to spend time on their appearance
Spends money on cosmetics and skincare
Buys from Space NK, The Ordinary, BioEffect
skincare, Chantecalle
Healthy, like to stay fit, eat well and clean
Plenty of disposable income to spend on
luxury items
Loves going abroad and exploring new places
and countries
Laid back personality, has a lot of self respect
and self love

6. Consumer

7. Outcome
1

8. Photoshoo
t
Edits