This document outlines methods for analyzing violence in media content aimed at audiences aged 17-18. It discusses conducting both a quantitative content analysis examining duration and frequency of violence, and a qualitative textual analysis exploring explicitness, context within the story and characters, and realism. The analysis would aim to determine the extent of violence, what factors influence its representation and reception, appropriate restrictions, and any sample issues to consider regarding mainstream UK TV, Hollywood films, and independent UK films.

1. Content Analysis (Quantitative Method) 17-18 yrs reception of violence
Aggression Physical Violence 1. Duration of sample (min)
2. Frequency (p/min)
Mainstream TV (UK) 1.
2.
Hollywood Film 1.
2.
Independent Film (UK) 1.
2.
1. To what extent is this text violent?
2. What factors affect the representation or reception of violence? Is it gratuitous or part of the story?
3. What restrictions would you place on this text? (BBFC Certificate, 9pm ‘watershed’)
4. Any issues related to the sample to consider?
Textual Analysis (Qualitative Method) 17-18 yrs reception of violence
Explicitness Context (Story/characters) Realism

2. Mainstream TV (UK)
Hollywood Film
Independent Film (UK)
1. To what extent is this text violent?
2. What factors affect the representation or reception of violence? (Is it gratuitous or essential to the story?)
3. What restrictions would you place on this text? (BBFC Certificate, 9pm ‘watershed’)
4. Any issues related to the sample to consider?