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4ª Jornada de Ética nos Negócios - Ética e Startups

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Adm. Jefferson Freitas A. de Oliveira - Sócio-diretor na Pavarini Consultores Associados

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4ª Jornada de Ética nos Negócios - Ética e Startups

  1. 1. Ética e Startups Painel como parte do Global Ethics Day – “Ethics in Action” Adm. Dr. Jefferson Freitas A de Oliveira
  2. 2.  Sócio-gestor da Pavarini Consultores, responsável pela área de Finanças Corporativas Com experiências profissionais e acadêmicas na Europa, Américas e Ásia  Foi representante no Brasil de fundo de investimentos e membro de Conselhos de empresas de cunho nacional e estrangeiro, participante em comitês regulatórios e executivo de instituições financeiras.  Coordenador do Grupo de Excelência em empreendedorismo e Inovação (GEEI) do CRA-SP.  Foi membro fundador da São Paulo Anjos, onde foi também Diretor de Seleção de Projetos e membro do seu Conselho Consultivo.  Membro ativo do ecossistema de empreendedorismo, dentre outras atividades, participando de Conselhos em startups.  Doutor pela FEA/USP (D.Sc), Mestre pelo COPPEAD/UFRJ (M.Sc.) e graduado pela UECE em Administração. Foi pesquisador visitante do SFI-USA (Santa Fe Institute–NM) e pesquisador do GPEADE/USP (Grupo de Pesquisa em Administração Avançada e Empreendedorismo).  Participação em organizações e iniciativas voltadas para a geração de igualdade de oportunidades. Corporativa Empreendedorismo eInovação Ensino e Pesquisa Social
  3. 3. O Grupo de Excelência em Empreendedorismo e Inovação  Objetivo: Divulgação de informações sobre:  empreendedorismo,  intra-empreendedorismos,  inovação, bem como assuntos correlatos aos temas, através de:  palestras, painéis, workshops, publicações e outros eventos, resultantes de estudos, análises, pesquisas e debates trabalhados de forma sistematizada pelo grupo e por seus parceiros, que possam servir de orientação eficaz para administradores e empreendedores para a consecução de seus objetivos.
  4. 4. Pauta  Ética  Ética Empresarial  Governança e Compliance  Startups
  5. 5. Ética  Em geral “Ciência da Conduta”. Abordagens :  Ciência do fim e meios para o qual a conduta do homem deve ser orientada deduzindo estes da natureza, da essência do homem. Ex.:  Ciência da procura do que move o homem para identificar tal “móvel” a fim de dirigir e disciplinar tal conduta. “Motivos” ou “forças” da conduta humana. Ex.: O prazer, a verdade, a liberdade, etc. como “motivos” da conduta humana. ou  Ética consequencialista – com o foco nos resultados  Ética deontológica – com o foco no dever e na obrigação, verifica se uma ação observa as regras morais. Abbagnano (442, 2007), Garvey e Stangroom (2013, 277)
  6. 6. Ética Interesse Atual  Crise das crenças morais comuns (costumeiros critérios de bem e mal são postos em discussão).  Carências de grandes visões totalizadoras da realidade e da história.  Desenvolvimento da ciência e da técnica.  Complexidade estrutural da vida atual.  Maior sensibilidade aos outros (humano ou não).  Necessidade de garantir a coexistência entre raças, culturas e formas de vida diferentes. Abbagnano (451, 2007)
  7. 7. Ética dos Negócios Setor da Ética aplicada que busca a avaliação moral das:  Instituições econômicas de base como o mercado, a economia planificada o Estado de bem estar social (Macroética).  Organizações intermediárias, as empresas (Mesoética)  Opções e comportamentos presentes no âmbito de determinados papéis e relações profissionais tais como acionistas, administradores, empregados, etc. (Microética) Abbagnano (824, 2007)
  8. 8. Governança em Startups  “Governança corporativa é o sistema pelo qual as empresas e demais organizações são dirigidas, monitoradas e incentivadas, envolvendo os relacionamentos entre sócios, conselho de administração, diretoria, órgãos de fiscalização e controle e demais partes interessadas”  Princípios básicos:  transparência,  equidade,  prestação de contas (accountability) e  responsabilidade corporativa  Intimamente ligada a questões éticas, (IBGC, 2019)
  9. 9. Compliance  Maneira de garantir na gestão a conformidade com procedimentos, normas e leis nas esferas trabalhista, fiscal, contábil, financeira, ambiental, jurídica, previdenciária, etc. Refere-se a políticas internas. Principais desafios para pequenas e médias empresas:  84% Identificar, avaliar e monitorar os aspectos de Compliance e Regulatório.  85% Matriz de riscos e indicadores chave  ...  67%Patrocínio dos executivos seniores. (KPMG, 2018)
  10. 10. Startup - Definição LC 167/2019, de 24/04/2019 (Inova Simples), art. 65-A: 1º Considera-se startup a empresa de caráter inovador que visa a aperfeiçoar sistemas, métodos ou modelos de negócio, de produção, de serviços ou de produtos, os quais, quando já existentes, caracterizam startups de natureza incremental, ou, quando relacionados à criação de algo totalmente novo, caracterizam startups de natureza disruptiva. 2º As startups caracterizam-se por desenvolver suas inovações em condições de incerteza que requerem experimentos e validações constantes, inclusive mediante comercialização experimental provisória, antes de procederem à comercialização plena e à obtenção de receita.
  11. 11. Startups Inovação Escalabilidade Repetibilidade Flexibilidade e rapidez Condições de Incerteza
  12. 12. Caixa(?), Tempo (?), Risco(?) Startup - Evolução do Fluxo de Caixa Amazon: Resultado Operac. Líquido acumulado de 1994 a 2005 = US$ 500 Milhões Fonte: FREEMAN; ENGEL, 2007 Item 2.005 Receita (US$ milhões) 1.100,00 EBITDA (US$ milhões) -410,00 Ação (unidade de dólares) 84,00 * out/19 * 2018 232.887,00 28.019,00 1732,66 Vale da Morte Fases: - Ideação - Validação - Tração - Escala
  13. 13. Startups e Ética Dimensões (Macro, Meso, Micro) e fases Fases: - Ideação - Validação - Tração - Escala
  14. 14. Referências Bibliográficas  ABBAGNANO, N. Dicionário de Filosofia. 5a. ed. São Paulo: Martins Fontes, 2007.  GARVEY, J.; STANGROOM, J.; CUPERTINO, C. A História da Filosofia. Edição: 1 ed. São Paulo: Octavo, 2013.  KPMG. Maturidade do Compliance no Brasil. 3a. ed. São Paulo: KPMG, 2018.  Lei Complementar 167, de 24 de abril de 2019. Disponível em: <http://www.planalto.gov.br/ccivil_03/leis/lcp/Lcp167. htm>. Acesso em: 16 out. 2019.
  15. 15. Obrigado! Jefferson Freitas A de Oliveira https://www.linkedin.com/in/jeffersonfao/

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