2. 2,275
years worth of video watched every month

3. 15,208
years of shared YouTube video watched on Facebook every month

4. And what about videos uploaded directly to

14. Screengrab ‘Me’ desktop and mobile

15. Screengrab ‘Stats’ desktop

16. Some lessons
learned to not
be burned

17. Have your
API
and eat it

18. DATA FORMATS
JSON || XML
Consistent server-side formatting of data, for your/anyone’s client to consume
- guaranteed to be valid

19. http://www.lalit.org/wordpress/wp-content/uploads/2011/07/Array2XML.html?ver=0.8

20. 3RD PARTY
BUG FIXES
Minimise the number of places you write your work-arounds to issues, and
places you cleanse any invalid data returned. Document it once.

22. Create ad using file_get_contents() as per Facebook documentation

23. Create ad using exec CURL as per Facebook documentation in same post

24. ENDPOINT
CHANGES
Changes by third parties to the available endpoints, whether the data format
returned, or the actual endpoint to request

25. EXTENDING
FUNCTIONALITY
Flexibility to extend beyond the Facebook API functionality

28. CALL FACEBOOK?
Whether to call cache, database or call Facebook.

29. REQUEST TO MY API
IS IT AN OBJECT OR FEED?
OBJECT FEED
DO I WANT A SPECIFIC CONNECTIONS NO
DID I REQUEST IT FROM FB
IN THE LAST X MINUTES?
CONNECTIONS?
STATIC YES
REQUEST OBJECT FROM MAKE REQUEST TO
OWN DATABASE FACEBOOK
CLEANSE AND STORE RESPONSE IN
SEND RESPONSE DATABASE

30. CHANGE
SERVICES
Change services, this could be email providers handling your transactional
email for notifications. Changing updates to Twitter rather than FB, or maps
data to format for OpenMaps rather than Google. Or anything else.

31. Mandrill email setup

32. Postageapp email setup

36. http://video.ak.fbcdn.net/cfs-ak-snc6/v/
238136/19/10151222877653060_54574.mp4?
oh=5a0c1b3fc6713acc2257b6102a61f933&oe=503B3A18&
__gda__=1346083131_813e2d7fff8a8b73f9e4f33989b6206f

37. This ain’t no disco
playlist

38. src/fl/video/NCManager.as

39. src/fl/video/NCManager.as

41. FLV
<= 2009
MP4
> 2009

42. What’s the source again?

43. http://video.ak.fbcdn.net/cfs-ak-snc6/v/238136/19/10151222877653060_54574.mp4?
oh=lsak3fc6711093257b6102apoja&oe=503B3A18&__gda__=ad09083131_813e2d7fff8a8b73f9ljads0tr
http://video.ak.fbcdn.net/cfs-ak-snc6/v/238136/19/10151222877653060_54574.mp4?
oh=addlc1b3k1lajs257b6102a6091&oe=503B3A18&__gda__=1asd3131_813sad7fa3nb73f9da89b620apf
http://video.ak.fbcdn.net/cfs-ak-snc6/v/238136/19/10151222877653060_54574.mp4?
oh=5a0c1sasf2040492257b602a61f933&oe=503B3A18&__gda__=1s460a1_813e2d7fff8a8b734f2a4tsfb6206f

47. 3 .25
seconds
FROM
seconds
TO
Perceived load time

48. jezebelle.tv/signup
craig@jezebelle.tv