Increase sales by understanding the buyers journey

Any marketing endeavour start with and should start with understanding how your buyers actually come to buy the services or products that you are trying to market. This process a buyer goes through from needing something and ultimately making the purchase is called the “Buyer’s Journey” and it is one of the fundamental pillars of our Brand Immersion Marketing™ methodology. To clearly illustrate this journey and how it impacts your marketing efforts, I have chosen an example of my own buyer journey in purchasing a camera for my travels. I love to travel and do so at every opportunity. My favorite destinations are in Europe and I love taking copious amounts of photos during these trips. There are three stages of a buyer’s journey – the Awareness Stage, the Consideration Stage and the Decision Stage – which we will explore in detail. Click here to learn more http://www.spellbrand.com/buyers-journeyRead less