A presentation outlining a promotion my group and I created involving five major brands in the fashion industry and the "Going Green" trend used to promote each brand

1. Living Responsibly Never Goes Out of Style By: Courtney Quattrocchi

3. Levi’s Eco line Brand Development To further support the “Going Green” movement and to promote the Levi’s brand, this manufacturer has come out with a promotional campaign centered around their new organic line, Levi’s Eco.

4. Levi’s Eco line Organic cotton will be used to manufacture the clothing. Recycled buttons, rivets, zippers, and natural indigo will be used to dye the fabric. If you order on-line, the packaging it is sent in will be made from organic fabric or recycled paper and will use soy -based ink. Globally: in Europe there will be certified organic denim versions of certain popular Levi’s jeans for both men and women.

9. They will be used to create interest and build awareness of the new “Levi’s Eco” line. These ads target the young demographic- of Adults 18-34 of middle income who value quality clothing and the hottest trends. We are sending the message that you can look hot and still be eco-friendly. TV and Print Ads

10. Personal Selling Used to stimulate demand amongst loyal consumers of all ages who regularly visit Levi’s stores as well as inform them and switchers about our new line. By having an associate layer the features and benefits of investing in this line, we hope to increase profits. Spiff Deals: We will be offering spiff deals to associates of Levi’s and Target as incentives to promote and sell our eco line.

11. Public Relations Our PR department will be sending our Press Releases to all major newspapers in the cities of New York, Los Angeles, San Francisco, and Chicago to create buzz about our new brand development. We will also be sending VNRs to E! TV and other entertainment shows to discuss during their Fashion Trend segments. We want everyone to know how stylish and beneficial “Levi’s Eco” is. “ I just got a pair of Levi's organics and I'm in love. These might be the best looking, best fitting, best feeling jeans I've ever owned. Howies is fantastic and I'm a big fan, but their jeans aren't for me--to baggy, skaterish. Now I just wish Levis would add some fair trade assurance to these pants.” - Jacob

12. Continuity Program After making a Levi’s purchase at a Levi’s store or at a Target location, the consumer will receive a card that will promote the new “Levi’s Eco’’ line. There will be instructions to go on the website and enter their code and email info so afterwards they will receive coupons and other offers, as well as information about the “Levi’s” and the new eco line. This would be a sales promotion to reinforce the brand and inform those who are interested and loyal to the brand.