*How Do I Share Content On Social Media More Than Once?*
The first step in the process really comes down to developing the right type of social sharing schedule. As I’ve shared before, the process we use here at CoSchedule looks something like this. Once our blog post goes live, the following sharing schedule immediately takes effect.
On publish – Social message sent when blog post goes live
Same day – Initial social messages trickle out to your accounts over the next 2-3 hours.
Next day – Messages are shared again on the appropriate social channels.
Next week – Another series of messages are pre-scheduled and sent the following week.
Next month – Even more social messages are pre-scheduled for the following month.
Next _____ – Additional messages can optionally be scheduled for the three-month mark or beyond.
*Do This Instead Of Writing Your Next Blog Post*
For many years, quantity was king. The more content you could muster, the better. This isn’t the case anymore. Now, quality matters, and Google is pretty serious about making people understand that. When it comes to writing your next blog post, put the writing on hold, and spend some time promoting a previous piece of content instead. To do this, make sure that your social media schedule is well cared for.
Are you sharing your content on an even schedule, or are some messages being clumped together?
Are your messages unique, or are they just repeating the same old headline and link?
*When Sharing Content On Social Media, How Do I Create Something Others Will Share?*
In the slide deck above, we actually outline several new methods that you can use to mix-up your social media content. There are many types of messages that you can choose from.
1. Direct and easy (post title and link)
2. Ask a question (stir up conversation)
3. Cite a fact (from the post itself)
4. Share a quote (like a blockquote)
5. And Intrigue (something special is inside)
6. Are you missing some big opportunities for reposting blog content?
*How Do I Optimize My Content For Each Network?*
One of the other things that comes into play when you are reposting your blog content is the way that social messages look once they are published. Each social network has its own method and intricacies that, if taken advantage of, will result in more click-throughs and traffic. It only makes sense to take advantage of them when you can.