Amit Kumar Shrivastava

New Delhi Area, India India

Helping brands uncover their insight and idea to tell powerful stories across media

Advertising / Marketing / PR

We do not know, that we do not know, why we do, what we do. This seemingly confusing statement helps clarify a lot of what didn’t seem very insightfully answered when it came to brands and communication. True insights are subconscious and shaped by culture and change. And the real definition of a need is larger than what we seek as ‘consumers’ from products and services. We do not consume ‘stuff’, we consume meanings. These are our guiding principles at work when we try and help brands with launches, repositioning, extensions or even simply a fresh interpretation of what they stand for. learningcurve.org.in Specialties: -Market research, consumer insights -Brand identity, architectu...