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Meetings Database 2013.
C. Dernbach, ST-Marktforschung
Development of the database entries
(Jan-June).
2011:
11’138
2012:
12’837
2013:
14’088
2011-2013:
+ 26%
68.8%
20.6%
2.1%
8.5%
65.1%
20.3%
2.0%
12.6%
Regions.
73.6%
13.7%
2.5%
10.2%
Big Cities
Small Cities
Country
Mountains
Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
Seasonality:
0
5
10
15
20
25
Percentage
Month
Proportion of meetings per month
2011
2012
2013
Tendencies 2011-2013:
•  Shift from March
to April
•  Shift from May to
June
Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
Size of meetings:
Tendencies 2011-2013:
•  Growth of small
meetings: +36%
(up to 40 participants)
•  Decline of “bigger”
meetings: -12.8%
(41-100 participants)
Numberofmeetings
Year
Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
Kind of meeting.
14.3
0.9
-0.6
-1.6
-13.5
0.9
0.2
-1.4
0.8
0
0.2
0
-15 -10 -5 0 5 10 15
Deviation 2013/2011:
51.8
14.5
12.8
6.2
4.1
3.1
2.1 1.9
1.8
1
0.5
0.4
2013, in %
Meeting
Seminar
Conference
Workshop
other
Further Education
Incentive
Congress
Convention
Sport event
Information
general assembly
Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
National vs. international.
83.4 16.6
0% 20% 40% 60% 80% 100%
2013
national
international
Meeting regions.
70.8%
15.6%
3.0%
10.6%
Big cities
Small cities
Country
Mountains
national
87.6%
4.4%
0.2% 7.8% Big Cities
Small Cities
Country
Mountains
international
Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
National vs. international.
83.4 16.6
0% 20% 40% 60% 80% 100%
2013
national
international
Seasonality.
11%
13%
17% 17%
21% 21%
16%
13%
19%
17% 17%
19%
0%
5%
10%
15%
20%
25%
Higher proportion
of int. meetings in
May and June,
“Trend or random ?”
Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
National vs. international
0%
10%
20%
30%
40%
international
national
83.4 16.6
0% 20% 40% 60% 80% 100%
2013
national
international
Size of meetings.
“Not really great
differences between
National and int.
Meetings ?”
Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
57.5%
4.1%
35.9%
2.5%
international
Corporate
Company direct
Association direct
Agency PCO
other
80.4%
12.7%
3.8%
3.1%
national
Corporate
Company direct
Association
direct
Agency PCO
other
Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
National vs. international
83.4 16.6
0% 20% 40% 60% 80% 100%
2013
national
international
Organizer/Promoter.
0%
10%
20%
30%
40%
50%
60%
70%
International
National
National vs. international
83.4 16.6
0% 20% 40% 60% 80% 100%
2013
national
international
Kind of meeting.
Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
Thank you.
Meetings statistic database 2013

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Meetings statistic database 2013

  • 1.
  • 2. Meetings Database 2013. C. Dernbach, ST-Marktforschung
  • 3. Development of the database entries (Jan-June). 2011: 11’138 2012: 12’837 2013: 14’088 2011-2013: + 26% 68.8% 20.6% 2.1% 8.5% 65.1% 20.3% 2.0% 12.6% Regions. 73.6% 13.7% 2.5% 10.2% Big Cities Small Cities Country Mountains Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
  • 4. Seasonality: 0 5 10 15 20 25 Percentage Month Proportion of meetings per month 2011 2012 2013 Tendencies 2011-2013: •  Shift from March to April •  Shift from May to June Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
  • 5. Size of meetings: Tendencies 2011-2013: •  Growth of small meetings: +36% (up to 40 participants) •  Decline of “bigger” meetings: -12.8% (41-100 participants) Numberofmeetings Year Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
  • 6. Kind of meeting. 14.3 0.9 -0.6 -1.6 -13.5 0.9 0.2 -1.4 0.8 0 0.2 0 -15 -10 -5 0 5 10 15 Deviation 2013/2011: 51.8 14.5 12.8 6.2 4.1 3.1 2.1 1.9 1.8 1 0.5 0.4 2013, in % Meeting Seminar Conference Workshop other Further Education Incentive Congress Convention Sport event Information general assembly Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
  • 7. National vs. international. 83.4 16.6 0% 20% 40% 60% 80% 100% 2013 national international Meeting regions. 70.8% 15.6% 3.0% 10.6% Big cities Small cities Country Mountains national 87.6% 4.4% 0.2% 7.8% Big Cities Small Cities Country Mountains international Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
  • 8. National vs. international. 83.4 16.6 0% 20% 40% 60% 80% 100% 2013 national international Seasonality. 11% 13% 17% 17% 21% 21% 16% 13% 19% 17% 17% 19% 0% 5% 10% 15% 20% 25% Higher proportion of int. meetings in May and June, “Trend or random ?” Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
  • 9. National vs. international 0% 10% 20% 30% 40% international national 83.4 16.6 0% 20% 40% 60% 80% 100% 2013 national international Size of meetings. “Not really great differences between National and int. Meetings ?” Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism
  • 10. 57.5% 4.1% 35.9% 2.5% international Corporate Company direct Association direct Agency PCO other 80.4% 12.7% 3.8% 3.1% national Corporate Company direct Association direct Agency PCO other Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism National vs. international 83.4 16.6 0% 20% 40% 60% 80% 100% 2013 national international Organizer/Promoter.
  • 11. 0% 10% 20% 30% 40% 50% 60% 70% International National National vs. international 83.4 16.6 0% 20% 40% 60% 80% 100% 2013 national international Kind of meeting. Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism