Over the last few years massive growth in technology has changed how we communicate, make buying decisions and how many of us spend our free time. As (communications, marketing, operations or financial) professionals, these changes are probably already affecting how you do business.
The average American receives, 63,300 words of new information in just a single day! Your prospects and customers get hundreds of emails and direct mail pieces, not to mention the multitudes of ads they see and hear each day. They expect customized communication and marketing delivered to them when and where THEY want it.
So what can communications and marketing teams do to deliver relevant messages? As you know, it starts with learning what customers and prospects truly want. The easiest way to learn how, when and why they want you to contact them is to ask. If you take the time to ask for this information , it’s critical that you record the response and act accordingly . To make your message more relevant, collect and examine data from EVERY communication channel. You’re likely already tracking results of your website or emails, but it’s more important than ever that you track all channels , including direct mail or traditional ads. We’re not suggesting you triple the size of your team or put everyone on 80 hour work weeks to accomplish these tasks. Sending relevant, personalized communication can be easy with automated processes that maximize the return on your marketing efforts and return on investment.
Upper management teams tasked with increasing ROI across all areas of an organization are asking communications and marketing teams to maximize their activities to the fullest . Unfortunately, with so many communications channels, doing more with less isn’t easy.
And that’s where Comark Direct comes in. For forty years, the core of our company has been helping clients solve business and communication issues. We work with you to provide results-oriented strategies and solutions for improving campaign effectiveness with: cutting-edge technology, quality production and cost-effective fulfillment. Let’s take a quick overview of Comark Direct services and offerings.
In today’s fast-paced world, effectively communicating with prospects and customers requires that you connect with them through multiple interaction points and a variety of marketing channels . You might hear this from other service providers that generally focus on email and online marketing. The problem with their services is that you’re still left to manually manage offline channels with minimal tracking. We provide a turnkey solution for managing, executing and tracking campaigns across email, direct mail, mobile, web & social media. With our automation capabilities, you can easily send one message through direct mail, a second message via email, and track both through a central reporting system. You can also customize the images used in your marketing based on the target’s preferences and link materials to personalized landing pages or microsites. Unlike other marketing service providers, Comark Direct offers truly multichannel communication with the ability to track everything .
The most perfectly crafted messages and automated systems in the world do you no good without one key element: Data. Specifically your data. Your success depends on maintaining accurate data about your customers and prospects. Whether you need to buy new data, clean existing lists, or even prepare a list for direct mail, Comark offers data and list management for all your needs. For most of our clients, the biggest data challenge is tracking the results of campaigns . Our platform allows you to track EVERY channel. We can customize reports for any need and send data back to you in a workable format.
Once your data is in place, you can increase results with limited resources by automating your communication and marketing initiatives. Comark Converge, our marketing automation platform, helps you manage dynamic communication workflows based on customer activity. You can simplify the process of sending relevant messages which, boosts your ROI, loyalty and up-selling capabilities. In a nutshell, we’re taking multichannel communication and marketing to the next level with automation.
Managing materials and collateral across multiple departments or locations is a time-consuming challenge for many organizations. Comark Direct offers a custom communication and marketing portal for managing, ordering and tracking collateral from a central location. With an easy-to use web portal, your team can automate the process of requesting personalized brand templates for everything, including: brochures, postcard mailers, email campaigns, custom kits, list acquisition or additional marketing assets.
Often working with multiple vendors to manage print, direct mail and fulfillment projects can be time consuming, lead to miscommunication And usually brings unexpected costs. All of our various solutions for communication and technology are backed by our strong production and fulfillment capabilities. Our full scale manufacturing facility allows us to produce your communication materials in efficient, cost-effective ways. If your marketing iniatives require it, then we can Print Mail Email Text Warehouse, Fulfill or Distribute it.
Unlike other marketing service providers and software companies that push to sell you software and over-priced program management packages, we focus on your needs. We work with your organization to help you define strategy and assist you in implementing and executing your iniatives using technology. With Comark Direct, you choose your own level of service. We offer as much support as you need to be successful.
As an experienced communication partner, Comark Direct offers you the advantages of custom-fitted solutions, access to a complete integrated marketing supply chain and the tools you need to get things done.
