http://coldcallingtechniques.net/cold-calling-scripts/
Cold Calling Scripts - Introducing Yourself
Here are a few ideas on cold calling scripts you can use to introduce yourself and set an appointment. I’ve focused on two points where people often flounder in the cold calling scripts. Firstly I deal with the initial few seconds of the introduction. Secondly I cover a professional way to set an appointment.
Let’s get into it…
Your prospects have all had their time wasted by sales people in the past. They don’t want to do it again. Further, your prospect cannot tell over the phone who is worth seeing and who isn’t, so you have to differentiate yourself.
On a call you only have two things that can differentiate you from the pack;
1. The words and phrases you use
2. How you sound which accounts for a staggering 84% of the meaning you transfer on the call.
So make sure that your cold calling script doesn’t sound the same as all of your competitors. Who get on a call and run through the same old ‘name, rank and serial number’ style introduction. Be different, such as;
When the prospect answers, say “Hello Name, it’s Your Name, how are you?” Say it with a smile and if you can, stand up when you make the call (trust me, just try standing up). Most often they will reciprocate your politeness by saying “Good thank, how are you?” Already you have started positive and different that 99% of other marketing calls that prospect receives. You’ll notice that I design my cold calling scripts as if I we talking to a friend. I assume that I am going to get a positive and warm response.
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