Money is the greatest source of stress for most people according to the document. The document states that people's relationship with money is broken. It goes on to ask how financial institutions can capitalize on the emotions of money.
Value Proposition canvas- Customer needs and pains
6 Digital Insights into the Future of Money
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8. The greatest source of stress in people’s lives is not terrorism, health
issues or jobs – it is money. Suffice to say, people’s relationship with
money is broken.
How Can Financial Institutions Capitalize on the
Emotions of Money? Read on.