More than 20 years in Technology Industry. Responsible for sales and market development at several companies in different positions. Expertise in Sales Methodologies in B2B environment. Developer of sales methodologies to be applied in regional scope, mainly in Latin America (spanish speaking countries). More than 12 years of experience in CRM and Customer Centric Strategies. Co-author of Kit CRM Practico, a practical guide to implement CRM strategies. Developer and speaker at Fidelimania, CRM and Loyalty Conference.
More than 150 IT projects implemented in countries like Colombia, Venezuela, Ecuador and Peru in areas like ERP and CRM.